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HRBUS84 Assignment 2 (LITERATURE REVIEW) 2025 - DUE 31 July 2025 - The role of social proof on the consumer decision making process

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HRBUS84 Assignment 2 (LITERATURE REVIEW) 2025 - DUE 31 July 2025 - The role of social proof on the consumer decision making process










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Uploaded on
July 7, 2025
Number of pages
12
Written in
2024/2025
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, HRBUS84 Assignment 2 (LITERATURE REVIEW)
2025 - DUE 31 July 2025; 100% TRUSTED
Complete, trusted solutions and explanations.
The role of social proof on the consumer decision- making
process
Table of Contents
1. Introduction
2. Understanding Social Proof
3. Types of Social Proof
3.1. Expert Social Proof
3.2. Celebrity Endorsements
3.3. User Reviews and Testimonials
3.4. Wisdom of the Crowd
3.5. Friends and Family Recommendations
4. Social Proof and Consumer Psychology
5. Social Proof in Digital Marketing
6. Case Studies and Real-World Examples
7. Challenges and Limitations of Social Proof
8. Conclusion
9. References


1. Introduction

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