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MNG4801 Assignment 2 WRITTEN (Comprehensive Response) Due 2025

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Lester A. Digman Strategic Management

Edition:1997
ISBN:9780873936187
Edition:Unknown

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Institution: University of South Africa
Course: Strategic Management

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Uploaded on: July 5, 2025
Number of pages: 12
Written in: 2024/2025
Type: Exam (elaborations)
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mng4801 assignment 2 written comprehensive respon

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MNG4801
Assignment 2
Due 2025

, MNG4801

Assignment 2: Comprehensive Response

(WRITTEN)

Due 2025

Based on the case study article by Reyneke and Barnado (2019).

Reyneke, M & Barnado, C. 2019. Yuppiechef: from clicks to bricks – an
omnichannel approach for a South African business. Emerald Emerging Markets
Case Studies. 9(3): 1-17. doi: https://0-doi org.oasis.unisa.ac.za/10.1108/EEMCS-
05-2019-0107

Contents

ANNEXURE C: DECLARATION ..................................................................................... 2

Question 2: Macroenvironmental Factors Influencing Yuppiechef’s Strategic Decision .. 3

Question 3: Internal Environment Analysis ...................................................................... 5

Question 4: Business-Level (Competitive) Strategy Evaluation ...................................... 7

Question 5: Reflection ..................................................................................................... 8

Conclusion ...................................................................................................................... 9

References .................................................................................................................... 10

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MNG4801 Assignment 2 WRITTEN (Comprehensive Response) Due 2025

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