MNG4801 Assignment 2 (WRITTEN) 2025

MNG4801
ASSIGNMENT 2 2025

UNIQUE NO.
DUE DATE: 2025

,Strategic Management

Table of Contents
Introduction ......................................................................................................................................... 2
Question 1: DECLARATION ............................................................................................................... 2
Question 2 ................................................................................................................................................ 4
Introduction ......................................................................................................................................... 4
1. Economic Factors ........................................................................................................................... 4
2. Technological Factors .................................................................................................................... 4
3. Sociocultural Factors ..................................................................................................................... 5
4. Legal and Regulatory Factors........................................................................................................ 5
Conclusion & Strategic Advice .......................................................................................................... 5
Question 3 ................................................................................................................................................ 6
Introduction ......................................................................................................................................... 6
1. Resources of Yuppiechef ............................................................................................................... 6
2. Capabilities of Yuppiechef ............................................................................................................. 7
3. Using Strengths and Handling Weaknesses ................................................................................ 8
4. Supporting Academic Article ......................................................................................................... 9
Conclusion ........................................................................................................................................... 9
References ........................................................................................................................................... 9
Question 4 .............................................................................................................................................. 10
Introduction ....................................................................................................................................... 10
1. Yuppiechef’s Chosen Strategy: Differentiation ......................................................................... 10
2. Evaluating Yuppiechef’s Strategy Using Three Strategic Option Criteria (Louw & Venter,
2024:260) ............................................................................................................................................ 10
3. Conclusion: Is the Strategy Effective? ....................................................................................... 12
References ......................................................................................................................................... 12
Question 5: Reflection Questions ....................................................................................................... 12
• If you could redo this assignment, what would you want to do differently? ........................... 12
• Indicate the three most difficult aspects of doing this assignment. ......................................... 13
Conclusion ......................................................................................................................................... 13
List of References ............................................................................................................................. 14

, Introduction

This assignment explores the strategic decision-making journey of Yuppiechef, a South
African kitchenware company that transitioned from a purely online business model to
an omnichannel approach by opening physical retail stores. The analysis uses theories
from strategic management to examine how both external and internal factors shaped
this growth strategy. By answering structured questions, this assignment aims to
deepen understanding of key strategic concepts such as macroenvironment analysis,
internal resources and capabilities, Porter’s business-level strategies, and strategic
evaluation tools.

Question 1: DECLARATION

Copy and paste the declaration template (Annexure C) here and complete it as part of
your assignment.




DECLARATION

I, _________________________
student number________________________, hereby declare:

 I have read the TUT 101/102/103 in detail and understand the procedures I need
to follow regarding the submission of my assignment. I am aware of and accept
the consequences for late submissions and for not following the assignment
procedures.
 I declare that this assignment is my own work and that all sources used or
quoted are indicated and acknowledged both in text and in full references. I also
declare that I have not copied (partially or in full) another student(s) or third-
party’s work or allowed another student(s) to copy my work (partially or in full).
 I declare that I have not used an AI platform such as ChatGPT to generate my
answers.