100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Exam (elaborations)

TEST BANK for Principles of Marketing, 17th Edition by Philip Kotler and Gary Armstrong |all chapters covered|

Rating
-
Sold
-
Pages
1037
Grade
A+
Uploaded on
20-06-2025
Written in
2024/2025

Comprehensive TEST BANK for Principles of Marketing, 17th Edition by Philip Kotler and Gary Armstrong. Features multiple-choice, true/false, and application-based questions for every chapter. Perfect for students aiming to master marketing fundamentals and excel in exams. Instantly download on Stuvia and gain access to trusted, exam-ready content designed for success in marketing courses.

Show more Read less
Institution
Kotler And Armstrong
Course
Kotler and armstrong











Whoops! We can’t load your doc right now. Try again or contact support.

Connected book

Written for

Institution
Kotler and armstrong
Course
Kotler and armstrong

Document information

Uploaded on
June 20, 2025
Number of pages
1037
Written in
2024/2025
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

Content preview

TEST BANK
Principles of Marketing
PHILIP KOTLER, GARY ARMSTRONG
17th Edition

,

!"#$%ÿ'(ÿ)*
+$,-.ÿ/0$.ÿ1#'2*#ÿ34,'ÿ6789:;<=><?@9<8ABCÿ
DEFG9;<ÿHÿÿÿIF<J;9KABLÿD<;F9KABÿDM@98?;<ÿNF:M;ÿFAOÿPABFB;?;A9ÿ
ÿ
QRÿTUVWUÿXYÿZU[ÿYX\\X]V^_ÿV̀ÿabcÿd^ÿdWWefdZ[ÿg[`WfVhZVX^ÿXYÿiXg[f^ÿidfj[ZV^_kÿ
lRÿmdfj[ZV^_ÿV̀ÿZU[ÿWf[dZVX^ÿXYÿnd\e[ÿYXfÿWe`ZXi[f`oÿ
pRÿmdfj[ZV^_ÿV^nX\n[`ÿid^d_V^_ÿhfXYVZdq\[ÿWe`ZXi[fÿf[\dZVX^`UVh`oÿ
rRÿmdfj[ZV^_ÿ[ihUd`Vs[`ÿ̀[\\V^_ÿd^gÿdgn[fZV̀V^_ÿ[tW\e`Vn[\uoÿ
vRÿmdfj[ZV^_ÿV^nX\n[`ÿ̀dZV̀YuV^_ÿWe`ZXi[f`wÿ^[[g`oÿ
xRÿmdfj[ZV^_ÿV̀ÿqeV\gV^_ÿnd\e[y\dg[^ÿ[tWUd^_[ÿf[\dZVX^`UVh`ÿ]VZUÿWe`ZXi[f`oÿ
l^`][fzÿÿrÿ
llr{pzÿÿl^d\uZVWd\ÿZUV^jV^_ÿ
{jV\\zÿÿrX^W[hZÿ
bq|[WZVn[zÿÿ}bÿQoQzÿv[YV^[ÿidfj[ZV^_ÿd^gÿXeZ\V^[ÿZU[ÿ̀Z[h`ÿV^ÿZU[ÿidfj[ZV^_ÿhfXW[``oÿ
vVYYVWe\ZuzÿÿmXg[fdZ[ÿ
ÿ
~RÿlWWXfgV^_ÿZXÿid^d_[i[^Zÿ_efeÿ[Z[fÿvfeWj[f€ÿcU[ÿdViÿXYÿidfj[ZV^_ÿV̀ÿZXÿ‚‚‚‚‚‚‚‚oÿ
lRÿidtViVs[ÿhfXYVZ̀ÿXYÿZU[ÿWXihd^uÿ
pRÿ[ihUd`Vs[ÿWe`ZXi[fÿ]d^Z̀ÿd^gÿ^XZÿWe`ZXi[fÿ^[[g`ÿ
rRÿidj[ÿ̀[\\V^_ÿe^^[W[``dfuÿ
vRÿYe\YV\\ÿe^f[d\V̀ZVWÿWe`ZXi[fÿ[th[WZdZVX^`ÿ
xRÿ̀[\\ÿhfXgeWZ̀ÿ
l^`][fzÿÿrÿ
{jV\\zÿÿrX^W[hZÿ
bq|[WZVn[zÿÿ}bÿQoQzÿv[YV^[ÿidfj[ZV^_ÿd^gÿXeZ\V^[ÿZU[ÿ̀Z[h`ÿV^ÿZU[ÿidfj[ZV^_ÿhfXW[``oÿ
vVYYVWe\Zuzÿÿxd`uÿ
ÿ
ƒRÿmdfj[ZV^_ÿV̀ÿg[YV^[gÿd`ÿdÿ̀XWVd\ÿd^gÿid^d_[fVd\ÿhfXW[``ÿquÿ]UVWUÿV^gVnVged\`ÿd^gÿ
Xf_d^VsdZVX^`ÿXqZdV^ÿ]UdZÿZU[uÿ^[[gÿd^gÿ]d^ZÿZUfXe_Uÿ‚‚‚‚‚‚‚‚oÿ
lRÿf[`[dfWUÿd^gÿg[n[\Xhi[^Zÿ
pRÿV^^XndZVX^ÿd^gÿWf[dZVnVZuÿ
rRÿid^eYdWZefV^_ÿ[YYVWV[^WV[`ÿ
vRÿnd\e[ÿWf[dZVX^ÿd^gÿ[tWUd^_[ÿ
xRÿ̀d\[`ÿd^gÿf[n[^e[ÿWf[dZVX^ÿ
l^`][fzÿÿvÿ
llr{pzÿÿlhh\VWdZVX^ÿXYÿj^X]\[g_[ÿ
{jV\\zÿÿrX^W[hZÿ
bq|[WZVn[zÿÿ}bÿQoQzÿv[YV^[ÿidfj[ZV^_ÿd^gÿXeZ\V^[ÿZU[ÿ̀Z[h`ÿV^ÿZU[ÿidfj[ZV^_ÿhfXW[``oÿ
vVYYVWe\ZuzÿÿmXg[fdZ[ÿ
ÿ




0ÿ
23456789ÿÿÿ63ÿ73ÿ
ÿ

,

ÿ!!"#$%&'ÿ("ÿ()*ÿ+%,*-.(*/ÿ0"$*1ÿ"+ÿ()*ÿ02#3*(%&'ÿ/#"!*..4ÿ5)%!)ÿ"+ÿ()*ÿ+"11"5%&'ÿ%.ÿ()*ÿ
+%&21ÿ.(*/ÿ%&ÿ!#*2(%&'ÿ,216*ÿ+"#ÿ!6.("0*#.7ÿ

ÿ$*.%'&%&'ÿ2ÿ!6.("0*#-$#%,*&ÿ02#3*(%&'ÿ.(#2(*'8ÿ
9
ÿ6&$*#.(2&$%&'ÿ()*ÿ02#3*(/12!*ÿ2&$ÿ!6.("0*#ÿ&**$.ÿ
:
ÿ!"&.(#6!(%&'ÿ2&ÿ%&(*'#2(*$ÿ02#3*(%&'ÿ/#"'#20ÿ()2(ÿ$*1%,*#.ÿ.6/*#%"#ÿ,216*ÿ
;
ÿ<6%1$%&'ÿ/#"+%(2<1*ÿ#*12(%"&.)%/.ÿ2&$ÿ!#*2(%&'ÿ!6.("0*#ÿ$*1%')(ÿ
=
ÿ!2/(6#%&'ÿ,216*ÿ+#"0ÿ!6.("0*#.ÿ("ÿ!#*2(*ÿ/#"+%(ÿ2&$ÿ!6.("0*#ÿ*>6%(8ÿ
&.5*#?ÿÿ=ÿ
@3%11?ÿÿ:"&!*/(ÿ
A<B*!(%,*?ÿÿCAÿDED?ÿ;*+%&*ÿ02#3*(%&'ÿ2&$ÿ"6(1%&*ÿ()*ÿ.(*/.ÿ%&ÿ()*ÿ02#3*(%&'ÿ/#"!*..Eÿ
;%++%!61(8?ÿÿF"$*#2(*ÿ
G
ÿ!!"#$%&'ÿ("ÿ()*ÿ+%,*-.(*/ÿ0"$*1ÿ"+ÿ()*ÿ02#3*(%&'ÿ/#"!*..4ÿ2ÿ!"0/2&8ÿ.)"61$ÿHHHHHHHHÿ
<*+"#*ÿ$*.%'&%&'ÿ2ÿ!6.("0*#-$#%,*&ÿ02#3*(%&'ÿ.(#2(*'8Eÿ

ÿ$*(*#0%&*ÿ)"5ÿ("ÿ$*1%,*#ÿ.6/*#%"#ÿ,216*ÿ("ÿ!6.("0*#.ÿ
9
ÿ<6%1$ÿ/#"+%(2<1*ÿ#*12(%"&.)%/.ÿ5%()ÿ!6.("0*#.ÿ
:
ÿ6.*ÿ!6.("0*#ÿ#*12(%"&.)%/ÿ02&2'*0*&(ÿ("ÿ!#*2(*ÿ+611ÿ/2#(&*#.)%/.ÿ5%()ÿ3*8ÿ!6.("0*#.ÿ
;
ÿ6&$*#.(2&$ÿ()*ÿ02#3*(/12!*ÿ2&$ÿ!6.("0*#ÿ&**$.ÿ2&$ÿ52&(.ÿ
=
ÿ!"&.(#6!(ÿ2&ÿ%&(*'#2(*$ÿ02#3*(%&'ÿ/#"'#20ÿ
&.5*#?ÿÿ;ÿ
@3%11?ÿÿ:"&!*/(ÿ
A<B*!(%,*?ÿÿCAÿDED?ÿ;*+%&*ÿ02#3*(%&'ÿ2&$ÿ"6(1%&*ÿ()*ÿ.(*/.ÿ%&ÿ()*ÿ02#3*(%&'ÿ/#"!*..Eÿ
;%++%!61(8?ÿÿF"$*#2(*ÿ
ÿ
I
ÿF2#3*(%&'ÿ%.ÿ02&2'%&'ÿ/#"+%(2<1*ÿ!6.("0*#ÿ#*12(%"&.)%/.Eÿ
&.5*#?ÿÿJKL=ÿ
@3%11?ÿÿ:"&!*/(ÿ
A<B*!(%,*?ÿÿCAÿDED?ÿ;*+%&*ÿ02#3*(%&'ÿ2&$ÿ"6(1%&*ÿ()*ÿ.(*/.ÿ%&ÿ()*ÿ02#3*(%&'ÿ/#"!*..Eÿ
;%++%!61(8?ÿÿ=2.8ÿ
ÿ
M
ÿHHHHHHHHÿ2#*ÿ)602&ÿ&**$.ÿ()2(ÿ2#*ÿ.)2/*$ÿ<8ÿ!61(6#*ÿ2&$ÿ%&$%,%$621ÿ/*#."&21%(8Eÿ

ÿN*!*..%(%*.ÿ
9
ÿO2&(.ÿ
:
ÿ;*02&$.ÿ
;
ÿP216*.ÿ
=
ÿ=Q!)2&'*.ÿ
&.5*#?ÿÿ9ÿ
@3%11?ÿÿ:"&!*/(ÿ
A<B*!(%,*?ÿÿCAÿDER?ÿ=Q/12%&ÿ()*ÿ%0/"#(2&!*ÿ"+ÿ6&$*#.(2&$%&'ÿ()*ÿ02#3*(/12!*ÿ2&$ÿ!6.("0*#.ÿ2&$ÿ
%$*&(%+8ÿ()*ÿ+%,*ÿ!"#*ÿ02#3*(/12!*ÿ!"&!*/(.Eÿ
;%++%!61(8?ÿÿ=2.8ÿ
ÿ


0ÿ
23456789ÿÿÿ63ÿ73ÿ
ÿ

,

ÿ !"#ÿ$%&'"(ÿ$)ÿ$*)+#,ÿ-./"01ÿ/%#23ÿ$"&.4"ÿ555555556ÿ
7
ÿ3.&+%8ÿ#""(3ÿ
9
ÿ("4%#(3ÿ
:
ÿ-!)3+&%8ÿ#""(3ÿ
;
ÿ3"8<="32""4ÿ#""(3ÿ
>
ÿ"?&!%#,"3ÿ
7#3/"0@ÿÿ9ÿ
A'+88@ÿÿ:.#&"-2ÿ
B$C"&2+D"@ÿÿEBÿF6G@ÿ>?-8%+#ÿ2!"ÿ+4-.02%#&"ÿ.<ÿ*#("032%#(+#,ÿ2!"ÿ4%0'"2-8%&"ÿ%#(ÿ&*32.4"03ÿ%#(ÿ
+("#2+<)ÿ2!"ÿ<+D"ÿ&.0"ÿ4%0'"2-8%&"ÿ&.#&"-236ÿ
;+<<+&*82)@ÿÿ>%3)ÿ
ÿ
H
ÿI""(3ÿ+#&8*("ÿ%88ÿ.<ÿ2!"ÿ<.88./+#,ÿ>J:>KLÿ555555556ÿ
7
ÿ<..(ÿ
9
ÿ'#./8"(,"ÿ
:
ÿ%<<"&2+.#ÿ
;
ÿ2!"ÿ#"/"32ÿ+-!.#"ÿ
>
ÿ$"8.#,+#,ÿ
7#3/"0@ÿÿ;ÿ
A'+88@ÿÿ:.#&"-2ÿ
B$C"&2+D"@ÿÿEBÿF6G@ÿ>?-8%+#ÿ2!"ÿ+4-.02%#&"ÿ.<ÿ*#("032%#(+#,ÿ2!"ÿ4%0'"2-8%&"ÿ%#(ÿ&*32.4"03ÿ%#(ÿ
+("#2+<)ÿ2!"ÿ<+D"ÿ&.0"ÿ4%0'"2-8%&"ÿ&.#&"-236ÿ
;+<<+&*82)@ÿÿ>%3)ÿ
FM
ÿN0",ÿ +88+%43ÿ#./ÿ!%3ÿ2!"ÿ$*)+#,ÿ-./"0ÿ2.ÿ-*0&!%3"ÿ2!"ÿ("3'2.-ÿ&.4-*2"0ÿ2!%2ÿ!"ÿ!%3ÿ
/%#2"(ÿ<.0ÿ2!"ÿ8%32ÿ3+?ÿ4.#2!36ÿN0",O3ÿ/%#2ÿ#./ÿ!%3ÿ$"&.4"ÿ%P#
ÿ555555556ÿ
7
ÿ#""(ÿ
9
ÿ#"&"33+2)ÿ
:
ÿ("4%#(ÿ
;
ÿ"?&!%#,"ÿ
>
ÿ20%#3%&2+.#ÿ
7#3/"0@ÿÿ:ÿ
77:A9@ÿÿ7#%8)2+&%8ÿ2!+#'+#,ÿ
A'+88@ÿÿ7--8+&%2+.#ÿ
B$C"&2+D"@ÿÿEBÿF6G@ÿ>?-8%+#ÿ2!"ÿ+4-.02%#&"ÿ.<ÿ*#("032%#(+#,ÿ2!"ÿ4%0'"2-8%&"ÿ%#(ÿ&*32.4"03ÿ%#(ÿ
+("#2+<)ÿ2!"ÿ<+D"ÿ&.0"ÿ4%0'"2-8%&"ÿ&.#&"-236ÿ
;+<<+&*82)@ÿÿQ.("0%2"ÿ
ÿ




0ÿ
23456789ÿÿÿ63ÿ73ÿ
ÿ

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
Dokkie247 California State University - East Bay
Follow You need to be logged in order to follow users or courses
Sold
147
Member since
10 months
Number of followers
4
Documents
807
Last sold
10 hours ago
Dokkie247

Dokkie247 Test Banks and Practice Exams Struggling to find the perfect study materials? Welcome to Dokkie247! We specialize in delivering high-quality test banks, practice exams, and study resources to make exam prep stress-free and effective. Tip: Success doesn’t happen by chance. It happens by choice. Choose Dokkie247 Test Banks and Practice Exams! Study smart, not hard. Your success story starts here! Let’s make exam success your new normal.

Read more Read less
4,5

50 reviews

5
39
4
4
3
3
2
0
1
4

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their exams and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can immediately select a different document that better matches what you need.

Pay how you prefer, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card or EFT and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions