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Due date: 24 June 2025
3 ESSAYS PROVIDED
An Analysis of How Genre, Register, Context and Meaning Are Manipulated in “The
Big Lie About Speed Limits in South Africa” to Construct a Persuasive Argument
In the article titled “The Big Lie About Speed Limits in South Africa,” the author strategically
employs genre, register, context, and meaning to construct a powerful persuasive argument
against the commonly held belief that lowering speed limits reduces road fatalities. Written in
the form of an opinion piece, the article uses both factual evidence and emotive appeals to
criticise government policy, specifically targeting the Road Traffic Management Corporation
(RTMC). By quoting experts, using specialised vocabulary, and deploying techniques such
as hyperbole, anecdote, and generalisation, the author manipulates linguistic and structural
elements to challenge dominant narratives about road safety in South Africa. This essay will
examine how the relationships between genre, register, context, and meaning are
manipulated in the article, focusing on the writer’s argumentative techniques and their
contribution to constructing a convincing piece.
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3 ESSAYS PROVIDED
An Analysis of How Genre, Register, Context and Meaning Are Manipulated in
“The Big Lie About Speed Limits in South Africa” to Construct a Persuasive
Argument
In the article titled “The Big Lie About Speed Limits in South Africa,” the author
strategically employs genre, register, context, and meaning to construct a powerful
persuasive argument against the commonly held belief that lowering speed limits
reduces road fatalities. Written in the form of an opinion piece, the article uses both
factual evidence and emotive appeals to criticise government policy, specifically
targeting the Road Traffic Management Corporation (RTMC). By quoting experts,
using specialised vocabulary, and deploying techniques such as hyperbole,
anecdote, and generalisation, the author manipulates linguistic and structural
elements to challenge dominant narratives about road safety in South Africa. This
essay will examine how the relationships between genre, register, context, and
meaning are manipulated in the article, focusing on the writer’s argumentative
techniques and their contribution to constructing a convincing piece.
The genre of the article is best categorised as a persuasive editorial or opinion piece.
It is structured to promote a particular stance — that speed limits are not the main
cause of road fatalities and are instead used by authorities as a means of generating
revenue. This genre is commonly found in journalistic platforms where writers seek
to influence public opinion through logical arguments supported by expert testimony
and empirical data. The persuasive nature of the genre is evident from the outset, as
the headline itself — “The Big Lie About Speed Limits in South Africa” — signals a
strong evaluative stance. The use of the phrase ―big lie‖ introduces the article’s
central argument while emotionally charging the reader. This manipulation of genre
conventions sets the tone for the reader, preparing them for a critical discussion that
aims to debunk official narratives.
Register refers to the level of formality and the use of language tailored to a specific
audience and context. The article maintains a semi-formal register that balances
accessibility with authority. On one hand, the text uses straightforward, direct
language — ―Speed cameras are easy money‖ — which appeals to a broad
audience and reinforces the emotional impact of the article’s central argument. On