WGU D378 DIGITAL MARKETING SCIENCE EXAM QUESTIONS
AND ANSWERS
Search, Email, Social Media Ads, Paid Content, Blogs, Video - CORRECT ANSWER✅✅✅Steps in
Consideration (Buyers Journey)
App Purchase, Store Purchase, Online Purchase - CORRECT ANSWER✅✅✅Steps in Purchase (Buyers
Journey)
Forums, Social Media Mentions, Surveys, Reviews, Testimonials - CORRECT ANSWER✅✅✅Steps in
Advocacy (Buyers Journey)
Customer Support, Rewards Program, Newsletter/Blog Subsciber - CORRECT ANSWER✅✅✅Steps in
Loyalty (Buyers Journey)
PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth - CORRECT ANSWER✅✅✅Steps in
Awareness(Buyers Journey)
Plan, Do, Check, Act - CORRECT ANSWER✅✅✅Marketing Iterative Process
Analyzing the buyer's journey helps companies understand the touchpoints at which buyers engage,
making it possible to tailor those touchpoints to better engage buyers throughout the journey. -
CORRECT ANSWER✅✅✅Purpose of Buyers Journey
Buyer personas, also referred to as customer personas, help marketers clearly define specific customer
segments by creating fictionalized, but reality-based, profiles of typical customers in a segment. -
CORRECT ANSWER✅✅✅Purpose of Buyer Personas
Understanding the competitive environment and how to utilize available resources - CORRECT
ANSWER✅✅✅Which benefit can be obtained by performing a SWOT analysis while building a digital
marketing strategy?
,Execute - CORRECT ANSWER✅✅✅Which stage of a digital marketing strategy involves launching
campaigns and engaging customers through social media?
Analyzing website traffic, Calculating return on investment (ROI) - CORRECT ANSWER✅✅✅Which
two actions are a part of the measuring stage of building a digital marketing strategy?
True - CORRECT ANSWER✅✅✅(T/F) In the research stage of developing a digital marketing plan,
search engine optimization (SEO) audits are necessary due to changes in algorithms.
What is the organization's reason for existence? - CORRECT ANSWER✅✅✅Which question does an
organization's mission statement answer?
Clicks/impressions - CORRECT ANSWER✅✅✅How is click-through rate (CTR) calculated?
The National Advertising Review Board - CORRECT ANSWER✅✅✅Which organization oversees
companies' messages to potential customers to evaluate the legitimacy of the information?
Duty of beneficence - CORRECT ANSWER✅✅✅Which moral obligation to the customer is
compromised by including the features?
Research - CORRECT ANSWER✅✅✅Which stage of a digital marketing strategy asks, "Where are we
now?"
Analyze and adjust - CORRECT ANSWER✅✅✅Which stage of digital marketing strategy development
is characterized by updating the marketing channel mix and budget?
Nonmaleficence - CORRECT ANSWER✅✅✅What is a marketer's duty to avoid harming consumers
known as?
Consumer intent - CORRECT ANSWER✅✅✅What should a marketer consider in addition to
demographics when defining the target audience?
, The activist - CORRECT ANSWER✅✅✅Which type of influencer uses their platform primarily as a
means to effect global change?
False - CORRECT ANSWER✅✅✅In a conversion funnel, the longer a consumer stays in the funnel,
the more likely they are to get lost and lose interest in the product.
They help companies select the appropriate platform and curate content to reach target audiences. -
CORRECT ANSWER✅✅✅Which role do demographics play in social media marketing?
It has broadened consumers' selection of brands as they move through the sales cycle and has pushed
them to evaluate satisfaction after purchase. - CORRECT ANSWER✅✅✅How has social media
marketing changed traditional sales funnel models?
True - CORRECT ANSWER✅✅✅(T/F) "Riding the hashtag" is a social media tactic that involves
companies jumping into short-term, trending conversations.
It allows for a more detailed response and personalized attention. - CORRECT ANSWER✅✅✅What is
an advantage of switching channels when addressing consumer complaints via social media?
They show consumers content from companies they have interacted with in the past. - CORRECT
ANSWER✅✅✅How do algorithms affect the reach of a company's social media marketing
campaigns?
SEM is a method of online marketing where an organization works to ensure their website appears in
search results and uses a blend of marketing and technical skills. - CORRECT ANSWER✅✅✅What is
SEM?
There are three ways of looking at a keyword query, from first-time anonymous users, repeat users who
are not logged in to Google, and logged-in users. Google collects data from the latter two groups to
tailor their results. - CORRECT ANSWER✅✅✅three ways of looking at a keyword query
AND ANSWERS
Search, Email, Social Media Ads, Paid Content, Blogs, Video - CORRECT ANSWER✅✅✅Steps in
Consideration (Buyers Journey)
App Purchase, Store Purchase, Online Purchase - CORRECT ANSWER✅✅✅Steps in Purchase (Buyers
Journey)
Forums, Social Media Mentions, Surveys, Reviews, Testimonials - CORRECT ANSWER✅✅✅Steps in
Advocacy (Buyers Journey)
Customer Support, Rewards Program, Newsletter/Blog Subsciber - CORRECT ANSWER✅✅✅Steps in
Loyalty (Buyers Journey)
PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth - CORRECT ANSWER✅✅✅Steps in
Awareness(Buyers Journey)
Plan, Do, Check, Act - CORRECT ANSWER✅✅✅Marketing Iterative Process
Analyzing the buyer's journey helps companies understand the touchpoints at which buyers engage,
making it possible to tailor those touchpoints to better engage buyers throughout the journey. -
CORRECT ANSWER✅✅✅Purpose of Buyers Journey
Buyer personas, also referred to as customer personas, help marketers clearly define specific customer
segments by creating fictionalized, but reality-based, profiles of typical customers in a segment. -
CORRECT ANSWER✅✅✅Purpose of Buyer Personas
Understanding the competitive environment and how to utilize available resources - CORRECT
ANSWER✅✅✅Which benefit can be obtained by performing a SWOT analysis while building a digital
marketing strategy?
,Execute - CORRECT ANSWER✅✅✅Which stage of a digital marketing strategy involves launching
campaigns and engaging customers through social media?
Analyzing website traffic, Calculating return on investment (ROI) - CORRECT ANSWER✅✅✅Which
two actions are a part of the measuring stage of building a digital marketing strategy?
True - CORRECT ANSWER✅✅✅(T/F) In the research stage of developing a digital marketing plan,
search engine optimization (SEO) audits are necessary due to changes in algorithms.
What is the organization's reason for existence? - CORRECT ANSWER✅✅✅Which question does an
organization's mission statement answer?
Clicks/impressions - CORRECT ANSWER✅✅✅How is click-through rate (CTR) calculated?
The National Advertising Review Board - CORRECT ANSWER✅✅✅Which organization oversees
companies' messages to potential customers to evaluate the legitimacy of the information?
Duty of beneficence - CORRECT ANSWER✅✅✅Which moral obligation to the customer is
compromised by including the features?
Research - CORRECT ANSWER✅✅✅Which stage of a digital marketing strategy asks, "Where are we
now?"
Analyze and adjust - CORRECT ANSWER✅✅✅Which stage of digital marketing strategy development
is characterized by updating the marketing channel mix and budget?
Nonmaleficence - CORRECT ANSWER✅✅✅What is a marketer's duty to avoid harming consumers
known as?
Consumer intent - CORRECT ANSWER✅✅✅What should a marketer consider in addition to
demographics when defining the target audience?
, The activist - CORRECT ANSWER✅✅✅Which type of influencer uses their platform primarily as a
means to effect global change?
False - CORRECT ANSWER✅✅✅In a conversion funnel, the longer a consumer stays in the funnel,
the more likely they are to get lost and lose interest in the product.
They help companies select the appropriate platform and curate content to reach target audiences. -
CORRECT ANSWER✅✅✅Which role do demographics play in social media marketing?
It has broadened consumers' selection of brands as they move through the sales cycle and has pushed
them to evaluate satisfaction after purchase. - CORRECT ANSWER✅✅✅How has social media
marketing changed traditional sales funnel models?
True - CORRECT ANSWER✅✅✅(T/F) "Riding the hashtag" is a social media tactic that involves
companies jumping into short-term, trending conversations.
It allows for a more detailed response and personalized attention. - CORRECT ANSWER✅✅✅What is
an advantage of switching channels when addressing consumer complaints via social media?
They show consumers content from companies they have interacted with in the past. - CORRECT
ANSWER✅✅✅How do algorithms affect the reach of a company's social media marketing
campaigns?
SEM is a method of online marketing where an organization works to ensure their website appears in
search results and uses a blend of marketing and technical skills. - CORRECT ANSWER✅✅✅What is
SEM?
There are three ways of looking at a keyword query, from first-time anonymous users, repeat users who
are not logged in to Google, and logged-in users. Google collects data from the latter two groups to
tailor their results. - CORRECT ANSWER✅✅✅three ways of looking at a keyword query
