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AUI3704 Assessment 4 Semester 1 2025

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May 23, 2025
Number of pages
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Written in
2024/2025
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AUI3704
ASSIGNMENT 4 SEMESTER 1 2025

UNIQUE NO.
DUE DATE: 2025

,Question 4.1: How can social media be used to manage the internal audit
function, for example, to facilitate continuing professional development? Provide
examples of specific strategies and explain how your organisation could
implement them.

Social media can play a valuable role in enhancing the internal audit function by
supporting continuous learning, encouraging professional engagement, and fostering
team collaboration. When used strategically, it becomes a cost-effective and dynamic
tool for promoting Continuing Professional Development (CPD) and broadening
auditors’ access to industry insights.

1. Enhancing Continuing Professional Development (CPD)

Social media platforms like LinkedIn, YouTube, and X (formerly Twitter) provide
internal auditors with convenient access to webinars, thought leadership articles,
industry updates, and training material published by reputable bodies such as the
Institute of Internal Auditors (IIA) and ISACA. These resources help internal auditors
remain current with developments in areas such as cybersecurity, environmental,
social, and governance (ESG) risks, and auditing with artificial intelligence (AI).

Example Strategy:

 Create a private LinkedIn group exclusive to members of the internal audit
team.
 Use the group to share curated CPD resources, including articles, webinars, and
thought pieces from professional institutions.
 Encourage auditors to complete at least one learning module per month and
share a short reflection or takeaway during team meetings.

Implementation Tip:

Appoint a "CPD Coordinator" within the internal audit unit. This team member would
be responsible for sourcing relevant learning content, posting regular

,  updates, and facilitating monthly discussions to reinforce knowledge sharing and
application.

2. Encouraging Professional Dialogue and Knowledge Sharing

Social media allows internal auditors to engage with a broader professional community.
Through platforms like LinkedIn groups or Twitter threads, auditors can exchange
insights, ask questions, and explore how other organisations are addressing current
challenges.

Implementation in Your Organisation:

 Promote staff participation in reputable online communities related to internal
auditing.
 Encourage team members to follow key influencers or organisations and bring
insights from those interactions into internal discussions or newsletters.
 Recognise active contributors who demonstrate continuous engagement and
professional curiosity.

3. Raising Awareness and Visibility of Internal Audit

Using internal social platforms such as Microsoft Teams or Yammer, the internal audit
function can share updates, key achievements, and tips with other departments,
improving transparency and breaking down silos.

Example Strategy:

 Launch a monthly “Audit Insights” post that highlights key findings, control tips,
or audit-related success stories.

Conclusion:

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