True - ANS Pharmaceuticals are arguably the most socially important healthcare product.
True - ANS Pharmaceutical development is a high risk undertaking, in which many promising
leads prove disappointing.
U.S, Western Europe, and Japan - ANS Pharma sales are highest in which geographical
regions?
50% - ANS The US accounts for what % of the worlds pharmaceutical revenues?
Population growth and increased life expectancy - ANS What fueled recent growth in the
pharm industry?
these partnerships will not prove immediately profitable - ANS Describe the relationship
between pharma companies and genomic research facilities
False - ANS Prescription drug therapy is NOT cost-effective for insurance companies and
healthcare providers
False - ANS The high price of healthcare is explained by the high price of medications
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, False - ANS DTC (direct-to-consumer) advertiszing is one of the oldest and least effective
methods of pharma marketing.
the regions population - ANS what determines the number of districts in a region?
Different states have different prescription reimbursement systems - ANS What is an
example of regionalization of healthcare delivery systems?
false - ANS The heart of the pharm sales team is the Reginal Manager
false - ANS Most district managers did NOT start as sales reps
8 to 12 - ANS How many territories are in a typical district?
comparative selling - ANS What is the most effective method for grabbing market share?
False Imprisonment - ANS Pharm reps mainly visit pharmacies
false - ANS it usually only takes 1-2 calls to a physician before he or she commits to
prescribing your product
true - ANS the pharmacist may dispense a product other than what the physician prescribed
employers, insurance, MCO's (managed care organizations), or U.S. government
(Medicare/Medicaid ) - ANS Who is technically considered as a "payer"
researching and developing novel drugs - ANS what is an "ethical pharmaceutical company"?
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