MNG4801
ASSIGNMENT 1 2025
UNIQUE NO.
DUE DATE: 16 MAY 2025
,Question 1: Academic Declaration
I declare that the work submitted for this assignment is my own original work and has
not been copied from any source without proper referencing. I have acknowledged all
the sources I consulted, including textbooks, academic articles, and online materials. I
understand that plagiarism is a serious academic offense and that disciplinary action
may be taken if this declaration is found to be false.
Question 2: Multiple Choice Answers
1. c
2. d
3. c
4. d
5. d
6. d
7. d
8. a
9. d
10. a
Question 3: Mintzberg’s 5 Ps of Strategy Applied to Naked Insurance
Henry Mintzberg proposed five definitions of strategy—Plan, Ploy, Pattern, Position,
and Perspective—to provide a comprehensive view of strategic thinking in
organisations (Mintzberg, 1987). These concepts can be effectively applied to
understand the business approach of Naked Insurance.
1. Plan
Naked Insurance has adopted a clear and forward-thinking strategy by operating
primarily through digital platforms. Its focus on artificial intelligence and mobile-
based services reflects a well-formulated plan to challenge traditional insurance
models and offer customers affordable and transparent alternatives.
, 1. Ploy
The introduction of the “Giveback” initiative, where unclaimed premiums are
donated to charitable causes, serves as a clever ploy. It enhances the company’s
image as a socially responsible and ethical insurer, which helps it stand out in a
competitive market.
2. Pattern
Naked’s consistent delivery of seamless digital experiences—from user
onboarding to claims processing—demonstrates a deliberate and recurring
pattern. This pattern reflects a strategic commitment to innovation and user-
centered service design.
3. Position
Naked positions itself as a modern, tech-savvy alternative in the insurance
sector. By differentiating from traditional insurers through automation,
transparency, and customer empowerment, the company has carved out a
distinctive spot in the market.
4. Perspective
The company’s internal culture and values reflect a broader strategic perspective
that embraces technology, customer-centricity, and ethical practices. This long-
term mindset influences both daily operations and future planning, reinforcing its
brand identity.
Reference:
Mintzberg, H. (1987). The Strategy Concept I: Five Ps for Strategy. California
Management Review, 30(1), 11–24.
ASSIGNMENT 1 2025
UNIQUE NO.
DUE DATE: 16 MAY 2025
,Question 1: Academic Declaration
I declare that the work submitted for this assignment is my own original work and has
not been copied from any source without proper referencing. I have acknowledged all
the sources I consulted, including textbooks, academic articles, and online materials. I
understand that plagiarism is a serious academic offense and that disciplinary action
may be taken if this declaration is found to be false.
Question 2: Multiple Choice Answers
1. c
2. d
3. c
4. d
5. d
6. d
7. d
8. a
9. d
10. a
Question 3: Mintzberg’s 5 Ps of Strategy Applied to Naked Insurance
Henry Mintzberg proposed five definitions of strategy—Plan, Ploy, Pattern, Position,
and Perspective—to provide a comprehensive view of strategic thinking in
organisations (Mintzberg, 1987). These concepts can be effectively applied to
understand the business approach of Naked Insurance.
1. Plan
Naked Insurance has adopted a clear and forward-thinking strategy by operating
primarily through digital platforms. Its focus on artificial intelligence and mobile-
based services reflects a well-formulated plan to challenge traditional insurance
models and offer customers affordable and transparent alternatives.
, 1. Ploy
The introduction of the “Giveback” initiative, where unclaimed premiums are
donated to charitable causes, serves as a clever ploy. It enhances the company’s
image as a socially responsible and ethical insurer, which helps it stand out in a
competitive market.
2. Pattern
Naked’s consistent delivery of seamless digital experiences—from user
onboarding to claims processing—demonstrates a deliberate and recurring
pattern. This pattern reflects a strategic commitment to innovation and user-
centered service design.
3. Position
Naked positions itself as a modern, tech-savvy alternative in the insurance
sector. By differentiating from traditional insurers through automation,
transparency, and customer empowerment, the company has carved out a
distinctive spot in the market.
4. Perspective
The company’s internal culture and values reflect a broader strategic perspective
that embraces technology, customer-centricity, and ethical practices. This long-
term mindset influences both daily operations and future planning, reinforcing its
brand identity.
Reference:
Mintzberg, H. (1987). The Strategy Concept I: Five Ps for Strategy. California
Management Review, 30(1), 11–24.
