ENG2602
ASSIGNMENT 1 2025
UNIQUE NO:
DUE DATE: 12 MAY 2025
, ENG2602 Assignment 1 for 2025
Question 1: Commercial Persuasion
Advertisement Analyzed: Hilton Clearwater Beach Resort & Spa
Introduction
The advertisement for the Hilton Clearwater Beach Resort & Spa is a strategic
commercial piece designed to entice potential customers seeking a luxurious coastal
getaway. It targets middle to upper-class individuals or families looking for relaxation
and premium services. The primary persuasive purpose is to convince the audience to
choose this resort for their vacation by highlighting its amenities and idyllic location.
Analysis
Visual and Textual Elements
The advertisement employs high-resolution images showcasing pristine beaches,
elegant rooms, and satisfied guests enjoying various amenities. These visuals are
complemented by descriptive text emphasizing the resort's luxury, comfort, and
exceptional service. The use of warm colors and inviting imagery creates an emotional
appeal, making the viewer envision themselves in this serene environment.
Persuasive Language and Rhetorical Devices
The text utilizes persuasive language, including superlatives like "world-class,"
"unparalleled," and "exclusive," to elevate the resort's status. Rhetorical questions such
as "Isn't it time you treated yourself?" engage the reader directly, prompting self-
reflection and desire. The use of imperatives like "Book now" creates a sense of
urgency, encouraging immediate action.
Appeals to Ethos, Pathos, and Logos
ASSIGNMENT 1 2025
UNIQUE NO:
DUE DATE: 12 MAY 2025
, ENG2602 Assignment 1 for 2025
Question 1: Commercial Persuasion
Advertisement Analyzed: Hilton Clearwater Beach Resort & Spa
Introduction
The advertisement for the Hilton Clearwater Beach Resort & Spa is a strategic
commercial piece designed to entice potential customers seeking a luxurious coastal
getaway. It targets middle to upper-class individuals or families looking for relaxation
and premium services. The primary persuasive purpose is to convince the audience to
choose this resort for their vacation by highlighting its amenities and idyllic location.
Analysis
Visual and Textual Elements
The advertisement employs high-resolution images showcasing pristine beaches,
elegant rooms, and satisfied guests enjoying various amenities. These visuals are
complemented by descriptive text emphasizing the resort's luxury, comfort, and
exceptional service. The use of warm colors and inviting imagery creates an emotional
appeal, making the viewer envision themselves in this serene environment.
Persuasive Language and Rhetorical Devices
The text utilizes persuasive language, including superlatives like "world-class,"
"unparalleled," and "exclusive," to elevate the resort's status. Rhetorical questions such
as "Isn't it time you treated yourself?" engage the reader directly, prompting self-
reflection and desire. The use of imperatives like "Book now" creates a sense of
urgency, encouraging immediate action.
Appeals to Ethos, Pathos, and Logos
