AUI3704
ASSIGNMENT 4 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 2025
,Topic 4: Best Practices in the Use of Social Media in Managing the Internal Audit
Function
Question 4.1: How can social media be used to manage the internal audit
function, for example, to facilitate continuing professional development? Provide
examples of specific strategies and explain how your organisation could
implement them.
Social media platforms can be effectively integrated into the management of internal
audit functions, especially in promoting professional development, improving
collaboration, and increasing audit awareness.
1. Promoting Continuing Professional Development (CPD)
Social media platforms like LinkedIn, YouTube, and Twitter offer free and easily
accessible webinars, live discussions, and content from professional bodies (e.g., IIA,
ISACA). Internal auditors can stay updated on emerging trends such as ESG risks, AI in
auditing, or cybersecurity threats.
Example Strategy:
The internal audit department creates a private LinkedIn group for its auditors.
The group regularly shares curated learning content (e.g., IIA webinars, new
publications, industry news).
Staff are encouraged to complete one learning module monthly and reflect on it
in team meetings.
Implementation Tip:
Management should assign a "CPD Champion" within the audit team to monitor
relevant content and lead discussions.
, 2. Enhancing Team Collaboration
Social media tools like Microsoft Teams or private Facebook Workplace groups can
facilitate communication, file sharing, and coordination across audit teams—especially
in hybrid or remote settings (PwC, 2021).
Example Strategy:
Create a private WhatsApp or Teams channel for quick updates, deadline
reminders, and recognition of high-performing auditors.
3. Talent Attraction and Branding
By sharing thought leadership and achievements on public platforms, internal audit
functions can position themselves as progressive and attractive to young professionals.
Example Strategy:
Post highlights from successful audit projects (without breaching confidentiality)
or staff achievements on the organisation’s LinkedIn page.
4. Promoting Ethics and Awareness
Social media can be used to run awareness campaigns about internal controls, fraud
prevention, and ethical behaviour across the organisation.
Example Strategy:
A “Fraud Awareness Month” series with infographics and videos posted weekly
on internal communication platforms.
ASSIGNMENT 4 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 2025
,Topic 4: Best Practices in the Use of Social Media in Managing the Internal Audit
Function
Question 4.1: How can social media be used to manage the internal audit
function, for example, to facilitate continuing professional development? Provide
examples of specific strategies and explain how your organisation could
implement them.
Social media platforms can be effectively integrated into the management of internal
audit functions, especially in promoting professional development, improving
collaboration, and increasing audit awareness.
1. Promoting Continuing Professional Development (CPD)
Social media platforms like LinkedIn, YouTube, and Twitter offer free and easily
accessible webinars, live discussions, and content from professional bodies (e.g., IIA,
ISACA). Internal auditors can stay updated on emerging trends such as ESG risks, AI in
auditing, or cybersecurity threats.
Example Strategy:
The internal audit department creates a private LinkedIn group for its auditors.
The group regularly shares curated learning content (e.g., IIA webinars, new
publications, industry news).
Staff are encouraged to complete one learning module monthly and reflect on it
in team meetings.
Implementation Tip:
Management should assign a "CPD Champion" within the audit team to monitor
relevant content and lead discussions.
, 2. Enhancing Team Collaboration
Social media tools like Microsoft Teams or private Facebook Workplace groups can
facilitate communication, file sharing, and coordination across audit teams—especially
in hybrid or remote settings (PwC, 2021).
Example Strategy:
Create a private WhatsApp or Teams channel for quick updates, deadline
reminders, and recognition of high-performing auditors.
3. Talent Attraction and Branding
By sharing thought leadership and achievements on public platforms, internal audit
functions can position themselves as progressive and attractive to young professionals.
Example Strategy:
Post highlights from successful audit projects (without breaching confidentiality)
or staff achievements on the organisation’s LinkedIn page.
4. Promoting Ethics and Awareness
Social media can be used to run awareness campaigns about internal controls, fraud
prevention, and ethical behaviour across the organisation.
Example Strategy:
A “Fraud Awareness Month” series with infographics and videos posted weekly
on internal communication platforms.
