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COM2614 Assignment 3 PORTFOLIO (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED

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COM2614 Assignment 3 PORTFOLIO (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,. Decolonising the museum Watch TedTalk entitled “Museum in Progress: Decolonizing Museums” After watching this TedTalk, make an entry in your COM2614 Reflexive Journal. For this entry, think of a system in which you are a member, then respond to the following prompts and questions: • Describe the system. • What communicative action could you change that would change the system? • What do you think the effect would be? In your response, please follow the below structure: 1. Reflection Entry Date: [Insert date] Reading/Video/Topic: [Insert weekly topic or reading] A. Initial Reactions (200-250 words) • What were your immediate thoughts and feelings about this week's content? • Which aspects challenged your existing understanding of communication theory? • What connections can you draw to your own cultural background and experiences? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ B. Critical Analysis (300-350 words) • How does this topic/reading challenge or reinforce Western communication paradigms? 10 • What alternative perspectives or epistemologies are presented or missing? • How do power relations and colonial histories shape the discussed communication practices? • What assumptions about knowledge production and validity are being questioned? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ C. Personal Transformation (250-300 words) • How has this week's learning shifted your understanding of communication studies? • What biases or privileges have you become aware of? • How might you apply these insights to decolonize your own communication practices? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ D. Questions and Tensions (150-200 words) 11 • What uncertainties or contradictions emerged for you? • Which aspects require further exploration? • What challenges do you foresee in implementing decolonial approaches? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 12 Hair and decoloniality The screen grabs below are from Google. One was harvested using the key words “professional hair” and for the other we used “unprofessional hair”. Write an essay as a reflexive activity demonstrating the importance of hair in decoloniality debates in South Africa. You can refer to intertextual issues from other contexts outside South Africa. In your response, please follow the below structure 1. Reflection Entry Date: [Insert date] Reading/Video/Topic: [Insert weekly topic or reading] 13 A. Initial Reactions (200-250 words) • What were your immediate thoughts and feelings about this week's content? • Which aspects challenged your existing understanding of communication theory? • What connections can you draw to your own cultural background and experiences? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ B. Critical Analysis (300-350 words) • How does this topic/reading challenge or reinforce Western communication paradigms? • What alternative perspectives or epistemologies are presented or missing? • How do power relations and colonial histories shape the discussed communication practices? • What assumptions about knowledge production and validity are being questioned? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ C. Personal Transformation (250-300 words) • How has this week's learning shifted your understanding of communication studies? • What biases or privileges have you become aware of? 14 • How might you apply these insights to decolonize your own communication practices? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ D. Questions and Tensions (150-200 words) • What uncertainties or contradictions emerged for you? • Which aspects require further exploration? • What challenges do you foresee in implementing decolonial approaches? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 15 Knowledge production in Africa: The need for decolonisation Critique Mpofu’s views above on decolonising the human, university and curriculum. “A much healthier way to decolonise the curriculum is to do so in a university that has an already decolonised human in the form of management, academic and support staff, and students. However, failure in decolonising these categories does not prevent progressive staff members from engaging in activities that advance the decolonisation of the curriculum” (Mpofu 2024, 121). In your response, please follow the below structure: 1. Reflection Entry Date: [Insert date] Reading/Video/Topic: [Insert weekly topic or reading] A. Initial Reactions (200-250 words) • What were your immediate thoughts and feelings about this week's content? • Which aspects challenged your existing understanding of communication theory? • What connections can you draw to your own cultural background and experiences? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ B. Critical Analysis (300-350 words) • How does this topic/reading challenge or reinforce Western communication paradigms? • What alternative perspectives or epistemologies are presented or missing? • How do power relations and colonial histories shape the discussed communication practices? • What assumptions about knowledge production and validity are being questioned? 16 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ C. Personal Transformation (250-300 words) • How has this week's learning shifted your understanding of communication studies? • What biases or privileges have you become aware of? • How might you apply these insights to decolonize your own communication practices? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ D. Questions and Tensions (150-200 words) • What uncertainties or contradictions emerged for you? • Which aspects require further exploration? • What challenges do you foresee in implementing decolonial approaches? 17 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 18 Indigenous language media and the need for decolonisation Read pages pp 13–27 of Salawu's book chapter "Indigenous language media and democracy in Africa" in Salawu, A. (2016). Indigenous Language Media and Democracy in Africa. In: Salawu, A., Chibita, M.B. (eds) Indigenous Language Media, Language Politics and Democracy in Africa. Palgrave Macmillan, London. • Consider how the use of indigenous languages in media might challenge the colonial matrix of power. • How might this affect discursive practices in South African media? In your response, please follow the below structure: 1. Reflection Entry Date: [Insert date] Reading/Video/Topic: [Insert weekly topic or reading] A. Initial Reactions (200-250 words) • What were your immediate thoughts and feelings about this week's content? • Which aspects challenged your existing understanding of communication theory? • What connections can you draw to your own cultural background and experiences? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ B. Critical Analysis (300-350 words) • How does this topic/reading challenge or reinforce Western communication paradigms? • What alternative perspectives or epistemologies are presented or missing? • How do power relations and colonial histories shape the discussed communication practices? • What assumptions about knowledge production and validity are being questioned? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 19 ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ C. Personal Transformation (250-300 words) • How has this week's learning shifted your understanding of communication studies? • What biases or privileges have you become aware of? • How might you apply these insights to decolonize your own communication practices? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ D. Questions and Tensions (150-200 words) • What uncertainties or contradictions emerged for you? • Which aspects require further exploration? • What challenges do you foresee in implementing decolonial approaches? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 20 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 21 Decolonisation and communication practices Watch the YouTube video "Decolonization: Three Minute Theory" by FuzzyTheory. After watching this video, follow it up with the Geneva Graduate Institute's YouTube video entitled "A Brief History of Decolonization”. After watching both videos, go to your Reflexive Journal for COM2614 and reflect on how the process of decolonisation might affect communication practices in South Africa and beyond. How might it influence organisational communication and media practices? In your response, please follow the below structure: 1. Reflection Entry Date: [Insert date] Reading/Video/Topic: [Insert weekly topic or reading] A. Initial Reactions (200-250 words) • What were your immediate thoughts and feelings about this week's content? • Which aspects challenged your existing understanding of communication theory? • What connections can you draw to your own cultural background and experiences? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ B. Critical Analysis (300-350 words) • How does this topic/reading challenge or reinforce Western communication paradigms? • What alternative perspectives or epistemologies are presented or missing? • How do power relations and colonial histories shape the discussed communication practices? • What assumptions about knowledge production and validity are being questioned? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 22 ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ C. Personal Transformation (250-300 words) • How has this week's learning shifted your understanding of communication studies? • What biases or privileges have you become aware of? • How might you apply these insights to decolonize your own communication practices? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ D. Questions and Tensions (150-200 words) • What uncertainties or contradictions emerged for you? • Which aspects require further exploration? • What challenges do you foresee in implementing decolonial approaches? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 23 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 24 Discursive Structures in a South African Context Watch the following YouTube video on "Discursive Structure": After watching the video, create a PowerPoint presentation or a YouTube short explaining discursive structures in a South African or other Global South context, focusing on media and organisational communication. In your response, please follow the below structure: 1. Reflection Entry Date: [Insert date] Reading/Video/Topic: [Insert weekly topic or reading] A. Initial Reactions (200-250 words) • What were your immediate thoughts and feelings about this week's content? • Which aspects challenged your existing understanding of communication theory? • What connections can you draw to your own cultural background and experiences? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ B. Critical Analysis (300-350 words) • How does this topic/reading challenge or reinforce Western communication paradigms? • What alternative perspectives or epistemologies are presented or missing? • How do power relations and colonial histories shape the discussed communication practices? • What assumptions about knowledge production and validity are being questioned? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 25 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ C. Personal Transformation (250-300 words) • How has this week's learning shifted your understanding of communication studies? • What biases or privileges have you become aware of? • How might you apply these insights to decolonize your own communication practices? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ D. Questions and Tensions (150-200 words) • What uncertainties or contradictions emerged for you? • Which aspects require further exploration? • What challenges do you foresee in implementing decolonial approaches? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 26 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 27 Movements and the coloniality of power What struggles have Africans engaged on to confront the coloniality of power? As a reflexive activity, write an essay reflecting on selected movements and trace if they have successfully asserted their voices. In your response, please follow the below structure: 1. Reflection Entry Date: [Insert date] Reading/Video/Topic: [Insert weekly topic or reading] A. Initial Reactions (200-250 words) • What were your immediate thoughts and feelings about this week's content? • Which aspects challenged your existing understanding of communication theory? • What connections can you draw to your own cultural background and experiences? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ B. Critical Analysis (300-350 words) • How does this topic/reading challenge or reinforce Western communication paradigms? • What alternative perspectives or epistemologies are presented or missing? • How do power relations and colonial histories shape the discussed communication practices? • What assumptions about knowledge production and validity are being questioned? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 28 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ C. Personal Transformation (250-300 words) • How has this week's learning shifted your understanding of communication studies? • What biases or privileges have you become aware of? • How might you apply these insights to decolonize your own communication practices? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ D. Questions and Tensions (150-200 words) • What uncertainties or contradictions emerged for you? • Which aspects require further exploration? • What challenges do you foresee in implementing decolonial approaches? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 29 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ 30 Stereotypes and the coloniality of being As a reflexive activity watch the video: “No. You cannot touch my hair”. After watching the video: • Discuss what the presentation is about. • What does it mean to be Black in a colonial world? • What are effective ways of challenging stereotypes? • Do you think Mena Fombo’s strategy worked? In your response, please follow the below structure: 1. Reflection Entry Date: [Insert date] Reading/Video/Topic: [Insert weekly topic or reading] A. Initial Reactions (200-250 words) • What were your immediate thoughts and feelings about this week's content? • Which aspects challenged your existing understanding of communication theory? • What connections can you draw to your own cultural background and experiences? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ B. Critical Analysis (300-350 words) • How does this topic/reading challenge or reinforce Western communication paradigms? • What alternative perspectives or epistemologies are presented or missing? • How do power relations and colonial histories shape the discussed communication practices? • What assumptions about knowledge production and validity are being questioned? 31 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ C. Personal Transformation (250-300 words) • How has this week's learning shifted your understanding of communication studies? • What biases or privileges have you become aware of? • How might you apply these insights to decolonize your own communication practices? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________ D. Questions and Tensions (150-200 words) • What uncertainties or contradictions emerged for you? • Which aspects require further exploration? • What challenges do you foresee in implementing decolonial approaches?

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Uploaded on
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COM2614
Assignment 3 PORTFOLIO Semester 1 2025
Unique #:

Due Date:22 May 2025

Detailed solutions, explanations, workings
and references.

+27 81 278 3372

, INTRODUCTION

This portfolio is a collection of my learning journey through the COM2614 module,
which focused on decolonising communication studies. It includes my weekly
reflexive journal entries, discussion forum activities, and a final semester synthesis.
Throughout this module, I was encouraged to think critically about how power,
history, and culture influence communication. The journal allowed me to reflect on
my own identity, cultural background, and the ways I have understood
communication up until now. I explored how colonial ideas still shape knowledge and
media practices, and I engaged with alternative perspectives from the Global South.
This process challenged many of my assumptions and helped me grow personally
and academically. The activities in this portfolio helped me connect theory to real-
world issues, while the synthesis allowed me to track my development over time.
This portfolio represents not only what I have learned but how I have changed as a
communicator and thinker.



PART A: REFLEXIVE JOURNAL ENTRY 1

Topic: Decolonising the Museum (TED Talk: “Museum in Progress: Decolonizing
Museums”)
Date: [Insert current date]



A. Initial Reactions

After watching the TED Talk on decolonising museums, I felt both challenged and
inspired. The speaker brought attention to how museums, which are often seen as
neutral spaces of learning, are actually shaped by colonial histories and power
structures. It made me realise that many objects on display were taken from
colonised countries and communities without consent, and this reality has been
hidden under the idea of "preservation." I had never really questioned the origins of
artefacts in museums before, and now I see how the storytelling within those spaces
often centres Western perspectives.




Varsity Cube 2025 +27 81 278 3372

, What challenged my thinking most was the idea that simply adding a diverse exhibit
is not enough—it’s about who controls the narrative. This connected to my own
experience growing up in a country where African heritage was often seen as less
valuable than Western culture. This video made me reflect on how communication is
not only about words but also about the systems and spaces where stories are told.



B. Critical Analysis

This talk challenges Western communication paradigms by exposing how museums
communicate history from a colonial viewpoint. Traditional museum practices often
focus on categorising and displaying artefacts as "discoveries," ignoring the colonial
violence behind how many of those objects were acquired. It reinforces the idea that
knowledge is held and shared only by those in power—usually from the Global
North.

The speaker offered an alternative perspective where museums become sites of
justice and accountability. This aligns with decolonial thinking, which values
knowledge created by and for the communities being represented. The idea that
museums can become places for healing and relationship-building, rather than just
storage spaces, was powerful.

Colonial history plays a key role here. Many museums were established during
colonial times and served to glorify the empire’s achievements. These histories
continue to shape how knowledge is presented and whose voices are heard. For
instance, artefacts from Africa are displayed in European museums with little or no
connection to the cultures they came from.

The assumptions being questioned here include the belief that museums are
objective and neutral, and that Western ways of preserving and presenting
knowledge are the only valid ones. The TED Talk pushes back against these ideas,
showing that knowledge can be co-created with communities, not just taken from
them. It encourages a shift from ownership to responsibility, which is central to
decolonial approaches.




Varsity Cube 2025 +27 81 278 3372

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