COM1514 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2025 - DUE May 2025

COM1514
Assignment 3 PORTFOLIO Semester 1 2025
Detailed Solutions, References & Explanations

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Due date: May 2025
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................. 3
2 MEDIA ARTEFACTS............................................................................................. 3
2.1 The Five Functions of Mass Media Communication ....................................... 3
2.2. Uses and Gratifications Theory ...................................................................... 4
2.2.1 Briefly Discuss the Uses and Gratifications Theory .................................. 4
2.2.2 Diversion ................................................................................................... 5
2.2.3 Personal Relations .................................................................................... 5
2.2.4 Personal Identity ....................................................................................... 5
2.2.5 Surveillance .............................................................................................. 6
3 MEDIA, DEVELOPMENT AND DEMOCRACY ..................................................... 6
3.1. Decolonising African Media and Communication Studies in the Global South6
3.2 Civilians’ Watchdog Role on the Internet and Social Media Networks ............ 7
3.3 Media-State Relations in the African Context .................................................. 8
4. MEDIA INSTITUTIONS ........................................................................................ 9Terms of use
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Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
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TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................. 3
2 MEDIA ARTEFACTS............................................................................................. 3
2.1 The Five Functions of Mass Media Communication ....................................... 3
2.2. Uses and Gratifications Theory ...................................................................... 4
2.2.1 Briefly Discuss the Uses and Gratifications Theory .................................. 4
2.2.2 Diversion ................................................................................................... 5
2.2.3 Personal Relations .................................................................................... 5
2.2.4 Personal Identity ....................................................................................... 5
2.2.5 Surveillance .............................................................................................. 6
3 MEDIA, DEVELOPMENT AND DEMOCRACY ..................................................... 6
3.1. Decolonising African Media and Communication Studies in the Global South6
3.2 Civilians’ Watchdog Role on the Internet and Social Media Networks ............ 7
3.3 Media-State Relations in the African Context .................................................. 8
4. MEDIA INSTITUTIONS ........................................................................................ 9
4.1.1 Differentiation between a Media Institution and a Media Institution with an
Agency ............................................................................................................... 9
4.1.2 Examples of Media Institutions vs Media Institutions with an Agency....... 9
4.2 Types of media intuitions .............................................................................. 10
4.2.1 Explanation of Types of Media Institutions ............................................. 10
4.2.2 Functioning of Media Institutions ............................................................ 11
4.3 Five Elements of the Circuit of Culture .......................................................... 11
CONCLUSION ....................................................................................................... 11
REFERENCE ......................................................................................................... 12




Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.