MKT 3413
MKT 3413 Exam 2 Questions and
Correct Answers Graded A 2025
The research design is a framework or blueprint for conducting the marketing research
project that specifies the procedures necessary to obtain the information needed to
structure and/or solve the marketing research problem. - Correct Ans-TRUE
A type of research design that has as its primary objective the provision of insights into
and comprehension of the problem situation confronting the researcher is called
conclusive research. - Correct Ans-FALSE
Exploratory research is research conducted to gain ideas and insight into the problem
confronting the management or the researcher. - Correct Ans-TRUE
Conclusive research should be used when management realizes a problem exists but
does not yet understand why. - Correct Ans-FALSE
Conclusive research is conducted on a small and nonrepresentative sample, so the
findings should be regarded as tentative and should be used as building blocks for
further research. - Correct Ans-FALSE
Research designed to assist the decision-maker in determining, evaluating, and selecting
the best course of action in a given situation is called subjective research. - Correct Ans-
FALSE
Conclusive research is based on the assumption that the researcher has an accurate
understanding of the problem at hand. - Correct Ans-TRUE
1|Page
,MKT 3413
According to the text, the objective of exploratory research is to test specific hypotheses
and examine specific relationships. - Correct Ans-FALSE
Exploratory research is typically more formal and structured than conclusive research. -
Correct Ans-FALSE
The objective of causal research is discovery of ideas and insights. - Correct Ans-FALSE
A characteristic of descriptive research is that it is often the front end of total research. -
Correct Ans-FALSE
Descriptive research is a type of exploratory research that has as its major objective the
description of something — usually market characteristics or functions. - Correct Ans-
FALSE
A cause-and-effect study is a major type of descriptive study. - Correct Ans-FALSE
A type of research design involving the one-time collection of information from any
given sample of population elements is called longitudinal design. - Correct Ans-FALSE
Cross-sectional design is a type of research design involving a fixed sample of population
elements that is measured repeatedly. - Correct Ans-FALSE
According to the text, a longitudinal design provides a series of pictures, which track the
changes that take place over time. - Correct Ans-TRUE
A panel consists of a sample of respondents, generally households that have agreed to
provide information over an extended period. - Correct Ans-TRUE
2|Page
,MKT 3413
Causal research is a type of conclusive research whose major objective is to obtain
evidence regarding cause-and-effect relationships. - Correct Ans-TRUE
According to the text, the main method of causal research is a panel. - Correct Ans-FALSE
When little is known about the problem situation, it is desirable to begin with
descriptive research. - Correct Ans-FALSE
Social media can be appropriate for conducting exploratory and descriptive research but
not causal research. - Correct Ans-FALSE
Secondary data is data originated by the researcher for the specific purpose of
addressing the research problem. - Correct Ans-FALSE
Primary data represents any data that have already been collected for purposes other
than the problem at hand. - Correct Ans-FALSE
According to the text, the collection process of secondary data is rapid and easy
compared to the collection process of primary data. - Correct Ans-TRUE
Compared to the collection cost of primary data, secondary data is more expensive. -
Correct Ans-FALSE
As compared to primary data, secondary data are collected rapidly and easily, at a
relatively low cost, and in a short time. - Correct Ans-TRUE
According to the text, a basic rule of research is to examine secondary data first. -
Correct Ans-TRUE
3|Page
, MKT 3413
The value of secondary data is typically limited by their degree of fit with the current
research problem and by concerns regarding data accuracy. - Correct Ans-TRUE
The research design specifications or the methodology used to collect secondary data
should be examined to identify sources of bias. - Correct Ans-TRUE
Availability is mentioned in the text as a primary criterion for evaluating secondary data.
- Correct Ans-FALSE
An overall indication of the dependability of the data may be obtained by examining the
cost of the source. - Correct Ans-FALSE
External data is data that originates outside of the client organization. - Correct Ans-
TRUE
Accounting records, sales reports, and internal experts are typical sources of internal
secondary data. - Correct Ans-TRUE
Data mining is marketing that involves using powerful computers with advanced
statistical and other software to analyze large databases to discover hidden patterns in
the data. - Correct Ans-TRUE
CRM databases can be analyzed in terms of a customer's activity over the life of the
business relationship. - Correct Ans-TRUE
External sources may be broadly classified as general business/non-government data,
government data, or syndicated data. - Correct Ans-TRUE
4|Page
MKT 3413 Exam 2 Questions and
Correct Answers Graded A 2025
The research design is a framework or blueprint for conducting the marketing research
project that specifies the procedures necessary to obtain the information needed to
structure and/or solve the marketing research problem. - Correct Ans-TRUE
A type of research design that has as its primary objective the provision of insights into
and comprehension of the problem situation confronting the researcher is called
conclusive research. - Correct Ans-FALSE
Exploratory research is research conducted to gain ideas and insight into the problem
confronting the management or the researcher. - Correct Ans-TRUE
Conclusive research should be used when management realizes a problem exists but
does not yet understand why. - Correct Ans-FALSE
Conclusive research is conducted on a small and nonrepresentative sample, so the
findings should be regarded as tentative and should be used as building blocks for
further research. - Correct Ans-FALSE
Research designed to assist the decision-maker in determining, evaluating, and selecting
the best course of action in a given situation is called subjective research. - Correct Ans-
FALSE
Conclusive research is based on the assumption that the researcher has an accurate
understanding of the problem at hand. - Correct Ans-TRUE
1|Page
,MKT 3413
According to the text, the objective of exploratory research is to test specific hypotheses
and examine specific relationships. - Correct Ans-FALSE
Exploratory research is typically more formal and structured than conclusive research. -
Correct Ans-FALSE
The objective of causal research is discovery of ideas and insights. - Correct Ans-FALSE
A characteristic of descriptive research is that it is often the front end of total research. -
Correct Ans-FALSE
Descriptive research is a type of exploratory research that has as its major objective the
description of something — usually market characteristics or functions. - Correct Ans-
FALSE
A cause-and-effect study is a major type of descriptive study. - Correct Ans-FALSE
A type of research design involving the one-time collection of information from any
given sample of population elements is called longitudinal design. - Correct Ans-FALSE
Cross-sectional design is a type of research design involving a fixed sample of population
elements that is measured repeatedly. - Correct Ans-FALSE
According to the text, a longitudinal design provides a series of pictures, which track the
changes that take place over time. - Correct Ans-TRUE
A panel consists of a sample of respondents, generally households that have agreed to
provide information over an extended period. - Correct Ans-TRUE
2|Page
,MKT 3413
Causal research is a type of conclusive research whose major objective is to obtain
evidence regarding cause-and-effect relationships. - Correct Ans-TRUE
According to the text, the main method of causal research is a panel. - Correct Ans-FALSE
When little is known about the problem situation, it is desirable to begin with
descriptive research. - Correct Ans-FALSE
Social media can be appropriate for conducting exploratory and descriptive research but
not causal research. - Correct Ans-FALSE
Secondary data is data originated by the researcher for the specific purpose of
addressing the research problem. - Correct Ans-FALSE
Primary data represents any data that have already been collected for purposes other
than the problem at hand. - Correct Ans-FALSE
According to the text, the collection process of secondary data is rapid and easy
compared to the collection process of primary data. - Correct Ans-TRUE
Compared to the collection cost of primary data, secondary data is more expensive. -
Correct Ans-FALSE
As compared to primary data, secondary data are collected rapidly and easily, at a
relatively low cost, and in a short time. - Correct Ans-TRUE
According to the text, a basic rule of research is to examine secondary data first. -
Correct Ans-TRUE
3|Page
, MKT 3413
The value of secondary data is typically limited by their degree of fit with the current
research problem and by concerns regarding data accuracy. - Correct Ans-TRUE
The research design specifications or the methodology used to collect secondary data
should be examined to identify sources of bias. - Correct Ans-TRUE
Availability is mentioned in the text as a primary criterion for evaluating secondary data.
- Correct Ans-FALSE
An overall indication of the dependability of the data may be obtained by examining the
cost of the source. - Correct Ans-FALSE
External data is data that originates outside of the client organization. - Correct Ans-
TRUE
Accounting records, sales reports, and internal experts are typical sources of internal
secondary data. - Correct Ans-TRUE
Data mining is marketing that involves using powerful computers with advanced
statistical and other software to analyze large databases to discover hidden patterns in
the data. - Correct Ans-TRUE
CRM databases can be analyzed in terms of a customer's activity over the life of the
business relationship. - Correct Ans-TRUE
External sources may be broadly classified as general business/non-government data,
government data, or syndicated data. - Correct Ans-TRUE
4|Page
