MNM4803 Assignment 1 2025
Unique Number:
Due date:16 May 2025
QUESTION 1
MARKETING INVESTMENT ANALYSIS: SOUTH AFRICAN RETAIL TRADE SECTOR
(2018–2022)
Oz-Inc, a leading Australian retail corporation, is considering expanding into South Africa’s
retail market. This report offers a strategic assessment based on the Statistics South Africa
Retail Trade Industry Report No. 62-01-02 (2022), specifically Table A, which details income
trends in various retail segments from 2012 to 2022. The key focus is on the R186,8 billion
increase in total retail income from 2018 to 2022 and identifying which sectors were
responsible for this growth. This analysis will guide Oz-Inc’s investment decision by
highlighting the most promising retail categories.
RETAIL SECTORS DRIVING GROWTH IN INCOME
The total retail income in South Africa rose from R977,2 billion in 2018 to R1 164,0 billion in
2022. However, this growth was not evenly spread across all retail types. Three main retail
segments contributed the most to the R186,8 billion increase.
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
QUESTION 1
MARKETING INVESTMENT ANALYSIS: SOUTH AFRICAN RETAIL TRADE
SECTOR (2018–2022)
Oz-Inc, a leading Australian retail corporation, is considering expanding into South
Africa’s retail market. This report offers a strategic assessment based on the
Statistics South Africa Retail Trade Industry Report No. 62-01-02 (2022), specifically
Table A, which details income trends in various retail segments from 2012 to 2022.
The key focus is on the R186,8 billion increase in total retail income from 2018 to
2022 and identifying which sectors were responsible for this growth. This analysis
will guide Oz-Inc’s investment decision by highlighting the most promising retail
categories.
RETAIL SECTORS DRIVING GROWTH IN INCOME
The total retail income in South Africa rose from R977,2 billion in 2018 to R1 164,0
billion in 2022. However, this growth was not evenly spread across all retail types.
Three main retail segments contributed the most to the R186,8 billion increase.
1. Non-specialised Stores with Food, Beverages and Tobacco Predominating
This category experienced the most significant growth, increasing from R322,7 billion
in 2018 to R415,0 billion in 2022. The sector contributed R92,2 billion of the total
increase, representing nearly half of the overall growth. Despite a slight drop in its
percentage contribution (from 39,1% in 2015 to 35,5% in 2022), it remains the
largest income contributor in the retail sector. This continued dominance suggests
stable and growing demand for general grocery and convenience retail, especially in
urban and peri-urban areas.
2. Food, Beverages and Tobacco in Specialised Stores
This segment grew from R81,1 billion in 2018 to R107,4 billion in 2022, adding R26,2
billion in income. This growth highlights an increasing consumer preference for
specialised retail outlets offering focused product ranges, premium options, and
customer-oriented service. The increase in its share from 8,1% in 2012 to 9,2% in
Unique Number:
Due date:16 May 2025
QUESTION 1
MARKETING INVESTMENT ANALYSIS: SOUTH AFRICAN RETAIL TRADE SECTOR
(2018–2022)
Oz-Inc, a leading Australian retail corporation, is considering expanding into South Africa’s
retail market. This report offers a strategic assessment based on the Statistics South Africa
Retail Trade Industry Report No. 62-01-02 (2022), specifically Table A, which details income
trends in various retail segments from 2012 to 2022. The key focus is on the R186,8 billion
increase in total retail income from 2018 to 2022 and identifying which sectors were
responsible for this growth. This analysis will guide Oz-Inc’s investment decision by
highlighting the most promising retail categories.
RETAIL SECTORS DRIVING GROWTH IN INCOME
The total retail income in South Africa rose from R977,2 billion in 2018 to R1 164,0 billion in
2022. However, this growth was not evenly spread across all retail types. Three main retail
segments contributed the most to the R186,8 billion increase.
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
QUESTION 1
MARKETING INVESTMENT ANALYSIS: SOUTH AFRICAN RETAIL TRADE
SECTOR (2018–2022)
Oz-Inc, a leading Australian retail corporation, is considering expanding into South
Africa’s retail market. This report offers a strategic assessment based on the
Statistics South Africa Retail Trade Industry Report No. 62-01-02 (2022), specifically
Table A, which details income trends in various retail segments from 2012 to 2022.
The key focus is on the R186,8 billion increase in total retail income from 2018 to
2022 and identifying which sectors were responsible for this growth. This analysis
will guide Oz-Inc’s investment decision by highlighting the most promising retail
categories.
RETAIL SECTORS DRIVING GROWTH IN INCOME
The total retail income in South Africa rose from R977,2 billion in 2018 to R1 164,0
billion in 2022. However, this growth was not evenly spread across all retail types.
Three main retail segments contributed the most to the R186,8 billion increase.
1. Non-specialised Stores with Food, Beverages and Tobacco Predominating
This category experienced the most significant growth, increasing from R322,7 billion
in 2018 to R415,0 billion in 2022. The sector contributed R92,2 billion of the total
increase, representing nearly half of the overall growth. Despite a slight drop in its
percentage contribution (from 39,1% in 2015 to 35,5% in 2022), it remains the
largest income contributor in the retail sector. This continued dominance suggests
stable and growing demand for general grocery and convenience retail, especially in
urban and peri-urban areas.
2. Food, Beverages and Tobacco in Specialised Stores
This segment grew from R81,1 billion in 2018 to R107,4 billion in 2022, adding R26,2
billion in income. This growth highlights an increasing consumer preference for
specialised retail outlets offering focused product ranges, premium options, and
customer-oriented service. The increase in its share from 8,1% in 2012 to 9,2% in
