TRL3703
ASSIGNMENT 3 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 16 MAY 2025
, TRL3703 Assignment 3 (Portfolio) – Semester 1 – 2025, due 16 May 2025.
QUESTION 1: FlySafair and Maintaining Affordability in the Low-Cost Airline Market
1.1
To ensure affordability of flights for passengers while still maintaining sustainability,
FlySafair and other low-cost airlines in South Africa could implement the following
strategies:
Increased Labour Productivity (3 marks):
FlySafair could improve labour productivity by investing in cross-training staff to
perform multiple roles, such as check-in and boarding duties. This reduces the
number of employees needed, thereby cutting down on salary costs. Additionally,
improving scheduling efficiency to avoid overstaffing on less busy routes and
flights contributes to labour productivity. This aligns with the concerns of the
Parliamentary Committee about low-cost airlines needing to deliver true cost-
saving models to benefit the public.
No Frills (3 marks):
The essence of a low-cost carrier is offering a basic flying experience. FlySafair
should avoid unnecessary extras like free in-flight meals, entertainment systems,
or luxury seating. By maintaining a "no-frills" approach, passengers only pay for
essential services, which helps keep ticket prices low. This addresses the
concern raised by the committee about airlines that operate under a low-cost
model but charge full-service airline prices, which defeats the purpose of
deregulation.
Lowering Ticket Distribution Costs (4 marks):
FlySafair could reduce distribution costs by relying more on direct online sales
through its website and mobile app, rather than using third-party agents or global
distribution systems (GDSs) that charge commissions. Additionally, digital
marketing and targeted promotions via social media can replace more expensive
ASSIGNMENT 3 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 16 MAY 2025
, TRL3703 Assignment 3 (Portfolio) – Semester 1 – 2025, due 16 May 2025.
QUESTION 1: FlySafair and Maintaining Affordability in the Low-Cost Airline Market
1.1
To ensure affordability of flights for passengers while still maintaining sustainability,
FlySafair and other low-cost airlines in South Africa could implement the following
strategies:
Increased Labour Productivity (3 marks):
FlySafair could improve labour productivity by investing in cross-training staff to
perform multiple roles, such as check-in and boarding duties. This reduces the
number of employees needed, thereby cutting down on salary costs. Additionally,
improving scheduling efficiency to avoid overstaffing on less busy routes and
flights contributes to labour productivity. This aligns with the concerns of the
Parliamentary Committee about low-cost airlines needing to deliver true cost-
saving models to benefit the public.
No Frills (3 marks):
The essence of a low-cost carrier is offering a basic flying experience. FlySafair
should avoid unnecessary extras like free in-flight meals, entertainment systems,
or luxury seating. By maintaining a "no-frills" approach, passengers only pay for
essential services, which helps keep ticket prices low. This addresses the
concern raised by the committee about airlines that operate under a low-cost
model but charge full-service airline prices, which defeats the purpose of
deregulation.
Lowering Ticket Distribution Costs (4 marks):
FlySafair could reduce distribution costs by relying more on direct online sales
through its website and mobile app, rather than using third-party agents or global
distribution systems (GDSs) that charge commissions. Additionally, digital
marketing and targeted promotions via social media can replace more expensive
