, DPR1503 Assignment 4 (COMPLETE ANSWERS)
Semester 1 2025 : DUE 26 May 2025; 100% correct
solutions and explanations.
Table of Contents
1. Question 1: Definitions of Public Relations
1.1 PRISA Definitions and Justifications
1.2 Comparison and Operational Definition of Public
Relations
2. Question 2: Persuasion in Public Relations
2.1 Explanation of Persuasion in a PR Context
2.2 Four Methods of Persuasion with Examples
3. Question 3: Communication in Public Relations
3.1 Four Typical Goals of Communication (Seitel, 2011)
3.2 Importance of Communication in a Public Relations
Context
4. Question 4: The Failed Roll-Out of the E-Toll System
4.1 Analysis of the E-Toll Failure
4.2 Application of the Diffusion of Innovation Theory
5. Question 5: Systems Theory and Public Relations
5.1 How PR Helps an Organisation Interact with its
External Environment
6. References
QUESTION 1
1.1. Five PRISA Definitions of Public Relations and Their
Importance
Semester 1 2025 : DUE 26 May 2025; 100% correct
solutions and explanations.
Table of Contents
1. Question 1: Definitions of Public Relations
1.1 PRISA Definitions and Justifications
1.2 Comparison and Operational Definition of Public
Relations
2. Question 2: Persuasion in Public Relations
2.1 Explanation of Persuasion in a PR Context
2.2 Four Methods of Persuasion with Examples
3. Question 3: Communication in Public Relations
3.1 Four Typical Goals of Communication (Seitel, 2011)
3.2 Importance of Communication in a Public Relations
Context
4. Question 4: The Failed Roll-Out of the E-Toll System
4.1 Analysis of the E-Toll Failure
4.2 Application of the Diffusion of Innovation Theory
5. Question 5: Systems Theory and Public Relations
5.1 How PR Helps an Organisation Interact with its
External Environment
6. References
QUESTION 1
1.1. Five PRISA Definitions of Public Relations and Their
Importance
