,TRL3703 Assignment 3 (COMPLETE ANSWERS)
Semester 1 2025 (226395) - DUE 16 May 2025; 100%
TRUSTED Complete, trusted solutions and
explanations.
QUESTION 1
Case Study: Call for ‘affordable air travel for all’ – an article by 02 April
2025 - by Christiaan Schultz
Ensuring Affordability Among Low-Cost Airlines in South Africa
To maintain affordability of flights for passengers, especially in light of
FlySafair’s overbooking incident and the broader concerns raised by
the Portfolio Committee on Transport, low-cost airlines can focus on the
following strategies:
Increased Labour Productivity
Airlines can enhance labour productivity by:
Cross-training staff so that employees can perform multiple roles
(e.g., cabin crew assisting during boarding or check-in), reducing
the need for more personnel.
Using performance-based incentives to encourage efficiency and
customer service excellence.
Investing in technology that automates manual tasks (like check-
ins and baggage handling), which reduces workload and allows
employees to focus on high-value duties.
This leads to lower operational costs per employee and more efficient
service delivery.
, No Frills
Low-cost carriers should stick to the "no frills" model by:
Offering basic air travel without extras like free meals, in-flight
entertainment, or lounge access.
Charging separately for add-ons, such as extra luggage or
preferred seating, giving passengers the choice to pay only for
what they need.
Using a single class configuration and standardized aircraft to
reduce service complexity and turnaround time.
This model ensures that the base fare remains low and accessible to
budget-conscious travelers.
Lowering Ticket Distribution Costs
To reduce costs associated with ticket sales and distribution, airlines can:
Sell tickets directly online via their own websites or mobile apps,
avoiding commission fees from third-party travel agents.
Use digital marketing and loyalty apps to promote sales and
manage customer relations, instead of traditional advertising
channels.
Minimize dependency on call centres or physical offices by
offering efficient self-service options and chatbot support.
Implement dynamic pricing tools that automate fare adjustments
based on demand and availability, increasing efficiency.
Lower distribution costs can be passed on to consumers in the form of
cheaper ticket prices.
Semester 1 2025 (226395) - DUE 16 May 2025; 100%
TRUSTED Complete, trusted solutions and
explanations.
QUESTION 1
Case Study: Call for ‘affordable air travel for all’ – an article by 02 April
2025 - by Christiaan Schultz
Ensuring Affordability Among Low-Cost Airlines in South Africa
To maintain affordability of flights for passengers, especially in light of
FlySafair’s overbooking incident and the broader concerns raised by
the Portfolio Committee on Transport, low-cost airlines can focus on the
following strategies:
Increased Labour Productivity
Airlines can enhance labour productivity by:
Cross-training staff so that employees can perform multiple roles
(e.g., cabin crew assisting during boarding or check-in), reducing
the need for more personnel.
Using performance-based incentives to encourage efficiency and
customer service excellence.
Investing in technology that automates manual tasks (like check-
ins and baggage handling), which reduces workload and allows
employees to focus on high-value duties.
This leads to lower operational costs per employee and more efficient
service delivery.
, No Frills
Low-cost carriers should stick to the "no frills" model by:
Offering basic air travel without extras like free meals, in-flight
entertainment, or lounge access.
Charging separately for add-ons, such as extra luggage or
preferred seating, giving passengers the choice to pay only for
what they need.
Using a single class configuration and standardized aircraft to
reduce service complexity and turnaround time.
This model ensures that the base fare remains low and accessible to
budget-conscious travelers.
Lowering Ticket Distribution Costs
To reduce costs associated with ticket sales and distribution, airlines can:
Sell tickets directly online via their own websites or mobile apps,
avoiding commission fees from third-party travel agents.
Use digital marketing and loyalty apps to promote sales and
manage customer relations, instead of traditional advertising
channels.
Minimize dependency on call centres or physical offices by
offering efficient self-service options and chatbot support.
Implement dynamic pricing tools that automate fare adjustments
based on demand and availability, increasing efficiency.
Lower distribution costs can be passed on to consumers in the form of
cheaper ticket prices.
