MNM2605
Assignment 2 Semester 1 2025
Unique Number:
Due date: 12 May 2025
QUESTION 1
a.
When Mike decides to purchase a Nikon camera for his son Edgar, his decision will be
shaped by both external and internal influences. These factors interact with one another and
collectively affect the way he processes information, evaluates alternatives, and ultimately
selects a product.
Below is a discussion of four key external and four internal influences, along with practical
examples.
External Influences
1. Cultural Influences
Culture refers to the shared beliefs, values, and customs that influence consumer behaviour.
Mike lives in a society where photography is not only a common hobby but also a valued
skill, especially among younger generations. The broader culture may associate owning a
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
Assignment 2 Semester 1 2025
Unique Number:
Due date: 12 May 2025
QUESTION 1
a.
When Mike decides to purchase a Nikon camera for his son Edgar, his decision will be
shaped by both external and internal influences. These factors interact with one another and
collectively affect the way he processes information, evaluates alternatives, and ultimately
selects a product.
Below is a discussion of four key external and four internal influences, along with practical
examples.
External Influences
1. Cultural Influences
Culture refers to the shared beliefs, values, and customs that influence consumer behaviour.
Mike lives in a society where photography is not only a common hobby but also a valued
skill, especially among younger generations. The broader culture may associate owning a
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
