4/30/25, 12:38 PM Assessment 2: Attempt review
ANNING: A RESPONSIBLE APPROACH Assessment 2
QUIZ
Started on Tuesday, 4 March
2025, 9:49 AM
State Finished
Completed on Tuesday, 4 March
2025, 10:08 AM
Time taken 18 mins 12 secs
Grade 22.00 out of 25.00
(88%)
Question 1
Correct
Mark 1.00 out of 1.00
A strong brand, loyal customer base,
strong financial position, unique
technology and ethical conduct are
examples of organisational strengths.
Select one:
True
False
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=24073642&cmid=1074726 1/15
, 4/30/25, 12:38 PM Assessment 2: Attempt review
Question 2
Incorrect
Mark 0.00 out of 1.00
On 21 April 2016, Taste Holdings opened
the doors of the first Starbucks in
Johannesburg, bringing the full
Starbucks experience to Rosebank. Taste
Holdings, under an agreement with
Starbucks, is a business franchise group
holding the rights to own and open
Starbucks stores in South Africa. Taste
Holdings is a South African-based
management group that owned and
licensed a portfolio of brands such as
The Fish & Chip Co, Maxi’s and Domino’s
Pizza, as well as NWJ, Arthur Kaplan and
World’s Finest Watches. Under this
alliance, Taste Holdings opened 12
Starbucks in South Africa. The Starbucks
stores did not perform optimally in 2018.
In the same year they paused all roll out
plans to investigate the matter. They
found that the Starbucks business model
was not suited for the South African
market. South Africa consumers, for
example, do not like strong coffee, which
is what the brand is known for. Which
one of the following options is an
example of a market development
growth strategy by Taste Holdings?
a. Growing the business and
opening 12 Starbucks stores.
b. Introducing the milder
roasted coffee – the Blonde
Roast.
c. In 2019, Taste Holdings, also
restructured their operations to
eliminate inefficiencies.
d. Introducing a Starbucks
Rewards loyalty programme in
2020.
Your answer is incorrect. Please read the
content in section 7.3.2 again and
reconsider your answer. If you still do not
understand why your answer is incorrect
you are encouraged to speak to your
peers through the appropriate Discussion
Forum topic.
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=24073642&cmid=1074726 2/15
ANNING: A RESPONSIBLE APPROACH Assessment 2
QUIZ
Started on Tuesday, 4 March
2025, 9:49 AM
State Finished
Completed on Tuesday, 4 March
2025, 10:08 AM
Time taken 18 mins 12 secs
Grade 22.00 out of 25.00
(88%)
Question 1
Correct
Mark 1.00 out of 1.00
A strong brand, loyal customer base,
strong financial position, unique
technology and ethical conduct are
examples of organisational strengths.
Select one:
True
False
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=24073642&cmid=1074726 1/15
, 4/30/25, 12:38 PM Assessment 2: Attempt review
Question 2
Incorrect
Mark 0.00 out of 1.00
On 21 April 2016, Taste Holdings opened
the doors of the first Starbucks in
Johannesburg, bringing the full
Starbucks experience to Rosebank. Taste
Holdings, under an agreement with
Starbucks, is a business franchise group
holding the rights to own and open
Starbucks stores in South Africa. Taste
Holdings is a South African-based
management group that owned and
licensed a portfolio of brands such as
The Fish & Chip Co, Maxi’s and Domino’s
Pizza, as well as NWJ, Arthur Kaplan and
World’s Finest Watches. Under this
alliance, Taste Holdings opened 12
Starbucks in South Africa. The Starbucks
stores did not perform optimally in 2018.
In the same year they paused all roll out
plans to investigate the matter. They
found that the Starbucks business model
was not suited for the South African
market. South Africa consumers, for
example, do not like strong coffee, which
is what the brand is known for. Which
one of the following options is an
example of a market development
growth strategy by Taste Holdings?
a. Growing the business and
opening 12 Starbucks stores.
b. Introducing the milder
roasted coffee – the Blonde
Roast.
c. In 2019, Taste Holdings, also
restructured their operations to
eliminate inefficiencies.
d. Introducing a Starbucks
Rewards loyalty programme in
2020.
Your answer is incorrect. Please read the
content in section 7.3.2 again and
reconsider your answer. If you still do not
understand why your answer is incorrect
you are encouraged to speak to your
peers through the appropriate Discussion
Forum topic.
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=24073642&cmid=1074726 2/15
