Marketing CLEP Testing Practice Exam
Questions and Answers
In the marketing research process, firms often gather and analyze secondary data
rather than primary data because secondary data - correct Answer-is more readily
available and less expensive to collect than primary data
The stage of product development that involves launching a new product into the
market is called - correct Answer-commercialization
A fast-food chain seeking an easy and low-cost entry into a foreign market would most
likely choose which of the following avenues? - correct Answer-Franchising
Which of the following specifies a limit on the amount of certain products that can be
imported into a country? - correct Answer-a quota
A statement most consistent with the philosophy of the marketing concept would say
that the key to success is - correct Answer-customer satisfaction
During the first stage of the product life cycle, a marketer's objective most likely will be
to - correct Answer-build product awareness
When a convenience store manager raised the price of fountain drinks by 10 percent,
she found that the store sold only half as many fountain drinks. The manager's
observation indicates that the demand for fountain drinks is highly - correct Answer-
elastic
A manufacturer of car batteries, who has been selling through an automotive parts
wholesaler to garages and service stations, decides to sell directly to retailers. Which of
the following will necessarily occur? - correct Answer-The wholesaler's marketing
functions will be shifted to or shared by the manufacturer and the retailer
Which of the following strategies for entering the international market would involve the
highest risk? - correct Answer-Direct Investment
For a United States manufacturer of major consumer appliances, the most important
leading indicator for forecasting sales is - correct Answer-housing starts
Which of the following statements about the European Union is true? - correct Answer-
The EU eliminates trade barriers among member countries
, In contrast to a selling orientation, a marketing orientation seeks to - correct Answer-
satisfy the needs of targeted consumers at a profit
All of the following are characteristics of services EXCEPT - correct Answer-inflexibility
A fertilizer manufacturer who traditionally markets to farmers through farm supply
dealers and cooperatives decides to sell current products to home gardeners through
lawn and garden shops. This decision is an example of - correct Answer-market
development
A manufacturer who refuses to sell to dealers its popular line of office copiers unless the
dealers also agree to stock the manufacturer's line of paper products would most likely
be guilty of which of the following? - correct Answer-Tying Contracts
Which of the following is an intermediary in the distribution channel that moves goods
without taking title to them? - correct Answer-agent
In which of the following situations is the number of buying influences most likely to be
greatest? - correct Answer-A computer manufacturer is building a new headquarters
and is trying to choose a line of office furniture
Which of the following best describes the process of selecting target markets in order to
formulate a marketing mix? - correct Answer-Market segmentation
Cooperative advertising is usually undertaken by manufacturers in order to - correct
Answer-secure the help of the retailer in promoting a given product
A marketer usually offers a noncumulative quantity discount in order to - correct
Answer-encourage users to purchase in large quantities
Which of the following statements about secondary data is correct? - correct Answer-
Secondary data are usually available in a shorter period of time than primary data.
Missionary salespersons are most likely to do which of the following? - correct Answer-
Describe drugs and other medical supplies to physicians
The demand for industrial goods is sometimes called "derived" because it depends on -
correct Answer-demand for consumer goods
Behavioral research generally indicates that consumers' attitudes - correct Answer-
Behavioral research generally indicates that consumers' attitudes
A channel of distribution refers to the - correct Answer-sequence of marketing
intermediaries from producer to consumer
Questions and Answers
In the marketing research process, firms often gather and analyze secondary data
rather than primary data because secondary data - correct Answer-is more readily
available and less expensive to collect than primary data
The stage of product development that involves launching a new product into the
market is called - correct Answer-commercialization
A fast-food chain seeking an easy and low-cost entry into a foreign market would most
likely choose which of the following avenues? - correct Answer-Franchising
Which of the following specifies a limit on the amount of certain products that can be
imported into a country? - correct Answer-a quota
A statement most consistent with the philosophy of the marketing concept would say
that the key to success is - correct Answer-customer satisfaction
During the first stage of the product life cycle, a marketer's objective most likely will be
to - correct Answer-build product awareness
When a convenience store manager raised the price of fountain drinks by 10 percent,
she found that the store sold only half as many fountain drinks. The manager's
observation indicates that the demand for fountain drinks is highly - correct Answer-
elastic
A manufacturer of car batteries, who has been selling through an automotive parts
wholesaler to garages and service stations, decides to sell directly to retailers. Which of
the following will necessarily occur? - correct Answer-The wholesaler's marketing
functions will be shifted to or shared by the manufacturer and the retailer
Which of the following strategies for entering the international market would involve the
highest risk? - correct Answer-Direct Investment
For a United States manufacturer of major consumer appliances, the most important
leading indicator for forecasting sales is - correct Answer-housing starts
Which of the following statements about the European Union is true? - correct Answer-
The EU eliminates trade barriers among member countries
, In contrast to a selling orientation, a marketing orientation seeks to - correct Answer-
satisfy the needs of targeted consumers at a profit
All of the following are characteristics of services EXCEPT - correct Answer-inflexibility
A fertilizer manufacturer who traditionally markets to farmers through farm supply
dealers and cooperatives decides to sell current products to home gardeners through
lawn and garden shops. This decision is an example of - correct Answer-market
development
A manufacturer who refuses to sell to dealers its popular line of office copiers unless the
dealers also agree to stock the manufacturer's line of paper products would most likely
be guilty of which of the following? - correct Answer-Tying Contracts
Which of the following is an intermediary in the distribution channel that moves goods
without taking title to them? - correct Answer-agent
In which of the following situations is the number of buying influences most likely to be
greatest? - correct Answer-A computer manufacturer is building a new headquarters
and is trying to choose a line of office furniture
Which of the following best describes the process of selecting target markets in order to
formulate a marketing mix? - correct Answer-Market segmentation
Cooperative advertising is usually undertaken by manufacturers in order to - correct
Answer-secure the help of the retailer in promoting a given product
A marketer usually offers a noncumulative quantity discount in order to - correct
Answer-encourage users to purchase in large quantities
Which of the following statements about secondary data is correct? - correct Answer-
Secondary data are usually available in a shorter period of time than primary data.
Missionary salespersons are most likely to do which of the following? - correct Answer-
Describe drugs and other medical supplies to physicians
The demand for industrial goods is sometimes called "derived" because it depends on -
correct Answer-demand for consumer goods
Behavioral research generally indicates that consumers' attitudes - correct Answer-
Behavioral research generally indicates that consumers' attitudes
A channel of distribution refers to the - correct Answer-sequence of marketing
intermediaries from producer to consumer
