[Company name]
MNM2604
Assignment 3
(100% CORRECT
GUIDE) Semester
1 2025 - DUE 30
April 2025
[Document subtitle]
user
[Date]
, INTRODUCTION You must provide an introduction for your assignment and
highlight issues that will be discussed in the assignment
. QUESTION 1 (18 marks) 1.1 Based on the market segmentation principles in
chapter 5, formulate a microsegmentation strategy for Lungilicious fresh
indigenous juice, using seven variables in the micro-segmentation. You will
receive 7 marks for explaining each variable of micro-segmentation in your
own words).
Question 1.1 (18 Marks)
Formulate a microsegmentation strategy for Lungilicious fresh indigenous juice using
seven microsegmentation variables.
(7 marks for explaining the variables, 7 marks for applying them, and 4 marks for structure and
clarity)
Introduction:
Market segmentation involves dividing a broad consumer or business market into sub-groups of
consumers based on shared characteristics. Microsegmentation is a more refined form of
segmentation that targets smaller, specific groups based on detailed variables. For Lungilicious,
a brand selling fresh indigenous juice, a well-developed microsegmentation strategy can help it
effectively identify and serve the most relevant consumers.
Below are seven variables used to build this strategy:
1. Demographic Segmentation
Explanation: This involves dividing the market based on age, gender, income, education level,
occupation, etc.
Application to Lungilicious: The brand can target young professionals aged 25–35 with a
middle to high income who are health-conscious and have disposable income to spend on
premium, organic juices.
2. Geographic Segmentation
MNM2604
Assignment 3
(100% CORRECT
GUIDE) Semester
1 2025 - DUE 30
April 2025
[Document subtitle]
user
[Date]
, INTRODUCTION You must provide an introduction for your assignment and
highlight issues that will be discussed in the assignment
. QUESTION 1 (18 marks) 1.1 Based on the market segmentation principles in
chapter 5, formulate a microsegmentation strategy for Lungilicious fresh
indigenous juice, using seven variables in the micro-segmentation. You will
receive 7 marks for explaining each variable of micro-segmentation in your
own words).
Question 1.1 (18 Marks)
Formulate a microsegmentation strategy for Lungilicious fresh indigenous juice using
seven microsegmentation variables.
(7 marks for explaining the variables, 7 marks for applying them, and 4 marks for structure and
clarity)
Introduction:
Market segmentation involves dividing a broad consumer or business market into sub-groups of
consumers based on shared characteristics. Microsegmentation is a more refined form of
segmentation that targets smaller, specific groups based on detailed variables. For Lungilicious,
a brand selling fresh indigenous juice, a well-developed microsegmentation strategy can help it
effectively identify and serve the most relevant consumers.
Below are seven variables used to build this strategy:
1. Demographic Segmentation
Explanation: This involves dividing the market based on age, gender, income, education level,
occupation, etc.
Application to Lungilicious: The brand can target young professionals aged 25–35 with a
middle to high income who are health-conscious and have disposable income to spend on
premium, organic juices.
2. Geographic Segmentation
