Edition By William Nickels, Jim McHugh,
Chapters 1 – 20
,TABLE OF CONTENTS
62 62 62
CHAPTER621:62Taking62Risks62and62Making62Profits62within62the62Dynamic62Business62Enviro
nment
CHAPTER622:62Understanding62Economics62and62How62It62Affects62Business
CHAPTER623:62Doing62Business62in62Global62Markets
CHAPTER624:62Demanding62Ethical62and62Socially62Responsible62Behavior
CHAPTER625:62How62to62Form62a62Business62
CHAPTER626:62Entrepreneurship62and62Starting62a62Small62Business
CHAPTER627:62Management62and62Leadership
CHAPTER628:62Structuring62Organizations62for62Today’s62Challenges
CHAPTER629:62Production62and62Operations62Management
CHAPTER6210:62Motivating62Employees
CHAPTER6211:62Human62Resource62Management:62Finding62and62Keeping62the62Best62Emplo
yees
CHAPTER6212:62Dealing62with62Employee–Management62Issues
CHAPTER6213:62Marketing:62Helping62Buyers62Buy
CHAPTER6214:62Developing62and62Pricing62Goods62and62Services
CHAPTER6215:62Distributing62Products
CHAPTER6216:62Using62Effective62Promotions
CHAPTER6217:62Understanding62Accounting62and62Financial62Information
CHAPTER6218:62Financial62Management
,CHAPTER6219:62Using62Securities62Markets62for62Financing62and62Investing62Opportunities
CHAPTER6220:62Money,62Financial62Institutions,62and62the62Federal62Reserve
Answers62are62at62the62end62of62Each62chapter62
Chapter 1 62
Student62name:
1) Describe62three62ways62that62governments62can62foster62entrepreneurship62and62en
courage62the62creation62of62wealth
2) Describe62how62businesses62can62use62technology62to62be62more62responsive62to62custom
ers.
3) Competition62among62businesses62has62never62been62greater.62Identify62and62describ
e62two62ways62that62businesses62can62become62more62competitive.
4) What62is62demography?62Identify62two62demographic62trends62in62the62United62States
62and62discuss62how62they62will62impactUnited62States62businesses.
5) Describe62what62we62mean62by62greening62and62thinking62green.62List62five62ways62tha
t62people62and62businesses62are62participating62in62the62green62movement.62List62business62opp
ortunities62that62may62emerge62from62this62movement.
, 6) Trace62the62evolution62of62American62business.62Identify62the62key62trends,62and6
2discuss62the62implications62these62trends62have62for62the62future.