, Tools:
1. SWOT – SW (INTERNAL – Mic
Micro – full control (EXTERNAL - Market)
Market- Influence 2. PESTLE - Political , Economic
Macro- No control Technological , Legal, Environ
Macro
3. PORTERS SIX FORCES. – Threa
entrants , Current competito
of substitute products, Comp
products, Power of the buyer
Supplier. – Market.
Business Environments
- Vision, mission and Business functions (8):
goals 1. Palesa - Purchasing - Customers
- Business structure 2. Hires- Human Res. - Suppliers
- Factors of production 3. Fake - Finance - NGO’s
- Business functions 4. Gucci- General Man. - Intermediaries
- Management style 5. Models- Marketing - Competitors
- Employees 6. And – Administration - Strategic Alliances
- Business ethics 7. Pays- Production - Industry Regulations
- Owners 8. Public- Public - Trade Unions
- Business policies Relations. - Government
, Why ?
?? - Process of obtaining info about
possible current and future events - To identify possible
that may have an impact on the challenges
performance of the business. - Gain a better understandi
of the nature of changes
taking place.
- Info gathered is used to
develop strategies by
management.
+ Environmental scanning