,MNO2607 Assignment 2 (COMPLETE ANSWERS)
Semester 1 2025 - DUE 17 April 2025; 100% trusted,
comprehensive and complete reliable solution with clear
explanation
1.1 Explain the ten principles that guide an organisation through
the change management process by using your organisation or
an organisation of choice as an example. (20)
To effectively guide an organization through the change
management process, various principles can be applied to ensure
that change is both successful and sustainable. Below, I will
outline ten principles of change management, using Apple Inc.
as an example organization. Apple is renowned for its
innovation, brand loyalty, and ability to navigate changes in the
tech industry, making it an ideal example for discussing these
principles.
1. Clarity of Purpose
Principle: For any change to be effective, the purpose of
the change must be clear to all stakeholders. This helps
people understand why the change is necessary and how it
aligns with the overall strategic goals of the organization.
Example at Apple: When Apple decided to transition from
a computer-focused company to a broader tech ecosystem
(with the introduction of the iPod, iPhone, etc.), Steve Jobs
communicated the vision clearly. The message was not just
about creating new products, but about building an
, integrated ecosystem that could revolutionize how people
interact with technology.
2. Leadership Commitment
Principle: Successful change must have strong leadership
support. Leaders should actively promote, champion, and
guide the change process.
Example at Apple: Steve Jobs’ leadership was central to
Apple’s transformation. His unwavering belief in
innovation and his personal commitment to product
excellence were key to driving Apple through massive
change during its transformation in the early 2000s.
3. Stakeholder Engagement
Principle: Engage all relevant stakeholders, both internal
(employees) and external (customers, suppliers), early in
the process. Ensuring that stakeholders are on board with
the change is critical.
Example at Apple: Apple often conducts focus groups,
gathers feedback from customers, and involves employees
in product development stages. For example, the
introduction of the iPhone was accompanied by surveys
and feedback loops from various stakeholders, including
users, developers, and mobile carriers.
4. Effective Communication
Principle: Communication is essential in managing
change. Information should be clear, timely, and
transparent. It helps mitigate resistance and confusion.
Semester 1 2025 - DUE 17 April 2025; 100% trusted,
comprehensive and complete reliable solution with clear
explanation
1.1 Explain the ten principles that guide an organisation through
the change management process by using your organisation or
an organisation of choice as an example. (20)
To effectively guide an organization through the change
management process, various principles can be applied to ensure
that change is both successful and sustainable. Below, I will
outline ten principles of change management, using Apple Inc.
as an example organization. Apple is renowned for its
innovation, brand loyalty, and ability to navigate changes in the
tech industry, making it an ideal example for discussing these
principles.
1. Clarity of Purpose
Principle: For any change to be effective, the purpose of
the change must be clear to all stakeholders. This helps
people understand why the change is necessary and how it
aligns with the overall strategic goals of the organization.
Example at Apple: When Apple decided to transition from
a computer-focused company to a broader tech ecosystem
(with the introduction of the iPod, iPhone, etc.), Steve Jobs
communicated the vision clearly. The message was not just
about creating new products, but about building an
, integrated ecosystem that could revolutionize how people
interact with technology.
2. Leadership Commitment
Principle: Successful change must have strong leadership
support. Leaders should actively promote, champion, and
guide the change process.
Example at Apple: Steve Jobs’ leadership was central to
Apple’s transformation. His unwavering belief in
innovation and his personal commitment to product
excellence were key to driving Apple through massive
change during its transformation in the early 2000s.
3. Stakeholder Engagement
Principle: Engage all relevant stakeholders, both internal
(employees) and external (customers, suppliers), early in
the process. Ensuring that stakeholders are on board with
the change is critical.
Example at Apple: Apple often conducts focus groups,
gathers feedback from customers, and involves employees
in product development stages. For example, the
introduction of the iPhone was accompanied by surveys
and feedback loops from various stakeholders, including
users, developers, and mobile carriers.
4. Effective Communication
Principle: Communication is essential in managing
change. Information should be clear, timely, and
transparent. It helps mitigate resistance and confusion.
