MNM3712 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 3 April 18:00PM 2025; 100% correct solutions and explanations.

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MNM3712 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE 3 April 18:00PM 2025;
100% correct solutions and explanations.

MULTIPLE CHOICE,ASSURED EXCELLENCE

1 ASSESSMENT 01

QUESTION 1

Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this tutorial
letter to answer the question that follows. You can make your
own assumptions based on the 1st for Women case study, the
South African insurance industry and the customer profile of Ms
Lebogang Mkhize when you answer the question.

Advise 1st for Women on two practical retention strategies it
can use in each stage of the relationship development
ladder of loyalty to ensure that a customer such as Ms
Lebogang Mkhize remains with the company and progresses to
the next stage of the relationship. (2 marks per stage of
the relationship ladder of loyalty)




[12]

QUESTION 2

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MNM3712/102/1/2025

Refer to the Jam and Daisies case study in the case study
book and do external research on the restaurant industry to
support your answers to the questions below. You can make
your own assumptions based on the case study to support and
substantiate your answers.