[TYPE THE COMPANY NAME]
MNM3709 Assignment
1 (100% COMPLETE
ANSWERS) Semester
1 2025 - DUE 3 April
2025
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Book
Strategic Marketing Decisions in Global Markets
Strategic Marketing - MNM3709 Assignment 1 Semester 1 2025 - DUE 3 April
2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions.
QUESTION 1 Conduct an external analysis of Signature Restaurant for 2025
and beyond. Your answer should include the theoretical discussion of what
an external analysis is in strategic marketing (2 marks) and practical
examples of five opportunities and five threats that could impact the
restaurants
future success (10 marks). [Marking rubric on page 6]. [12]
An external analysis in strategic marketing involves examining the external environment in
which a business operates to identify opportunities and threats that may impact its performance.
This analysis typically includes macro-environmental factors (PESTLE: Political, Economic,
Social, Technological, Legal, and Environmental) and industry-specific factors (Porter’s Five
Forces). By conducting an external analysis, businesses like Signature Restaurant can anticipate
challenges, leverage growth opportunities, and develop competitive strategies for long-term
success.
Opportunities for Signature Restaurant (2025 and Beyond)
1. Growing Tourism Industry – Increased international travel to South Africa, particularly
in Johannesburg, where Signature Restaurant is located, could attract more high-end
customers.
2. Rising Demand for Fine Dining – A growing middle-to-upper-class segment with
higher disposable income may seek premium dining experiences.
3. Technology and Digital Transformation – Implementing AI-driven customer service,
digital menus, and efficient reservation systems could enhance customer experience.
4. Health-Conscious Consumer Trends – An increased preference for organic, locally
sourced, and healthy gourmet meals presents an opportunity to expand menu offerings.
5. Partnerships and Collaborations – Partnering with luxury hotels, event planners, and
corporate businesses for exclusive catering and events could boost revenue.
Threats to Signature Restaurant (2025 and Beyond)
1. Economic Instability and Inflation – Rising food prices and economic downturns could
reduce consumer spending on luxury dining.
2. Increased Competition – More fine-dining establishments, international restaurant
chains, and upscale fast-casual brands entering the market could impact market share.
MNM3709 Assignment
1 (100% COMPLETE
ANSWERS) Semester
1 2025 - DUE 3 April
2025
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Book
Strategic Marketing Decisions in Global Markets
Strategic Marketing - MNM3709 Assignment 1 Semester 1 2025 - DUE 3 April
2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions.
QUESTION 1 Conduct an external analysis of Signature Restaurant for 2025
and beyond. Your answer should include the theoretical discussion of what
an external analysis is in strategic marketing (2 marks) and practical
examples of five opportunities and five threats that could impact the
restaurants
future success (10 marks). [Marking rubric on page 6]. [12]
An external analysis in strategic marketing involves examining the external environment in
which a business operates to identify opportunities and threats that may impact its performance.
This analysis typically includes macro-environmental factors (PESTLE: Political, Economic,
Social, Technological, Legal, and Environmental) and industry-specific factors (Porter’s Five
Forces). By conducting an external analysis, businesses like Signature Restaurant can anticipate
challenges, leverage growth opportunities, and develop competitive strategies for long-term
success.
Opportunities for Signature Restaurant (2025 and Beyond)
1. Growing Tourism Industry – Increased international travel to South Africa, particularly
in Johannesburg, where Signature Restaurant is located, could attract more high-end
customers.
2. Rising Demand for Fine Dining – A growing middle-to-upper-class segment with
higher disposable income may seek premium dining experiences.
3. Technology and Digital Transformation – Implementing AI-driven customer service,
digital menus, and efficient reservation systems could enhance customer experience.
4. Health-Conscious Consumer Trends – An increased preference for organic, locally
sourced, and healthy gourmet meals presents an opportunity to expand menu offerings.
5. Partnerships and Collaborations – Partnering with luxury hotels, event planners, and
corporate businesses for exclusive catering and events could boost revenue.
Threats to Signature Restaurant (2025 and Beyond)
1. Economic Instability and Inflation – Rising food prices and economic downturns could
reduce consumer spending on luxury dining.
2. Increased Competition – More fine-dining establishments, international restaurant
chains, and upscale fast-casual brands entering the market could impact market share.
