MNM3712 Assignment 1
(COMPLETE ANSWERS)
Semester 1 2025 - DUE 3
April 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
, MNM3712 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2025 - DUE 3 April
18:00PM 2025; 100%
Book
Customer Relationship Management
MNM3712 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 3
April 18:00PM 2025; 100% correct solutions and explanations.
QUESTION 1 Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this tutorial letter to
answer the question that follows. You can make your own assumptions based
on the 1st for Women case study, the South African insurance industry and
the customer profile of Ms Lebogang Mkhize when you answer the question.
Advise 1st for Women on two practical retention strategies it can use in each
stage of the relationship development ladder of loyalty to ensure that a
customer such as Ms Lebogang Mkhize remains with the company and
progresses to
Understanding the Relationship Development Ladder of Loyalty
The ladder typically consists of these stages:
1. Prospects: Potential customers who haven't yet purchased.
2. Customers: Individuals who have made a purchase.
3. Clients: Repeat customers who have developed a relationship.
4. Supporters: Customers who actively recommend and advocate for the brand.
5. Partners: Customers who have a deep, collaborative relationship with the brand.
Retention Strategies for 1st for Women and Ms. Lebogang Mkhize
1. Prospects Stage
Strategy 1: Personalized and Educational Content:
o Leverage digital platforms to provide targeted content (e.g., blog posts, webinars,
social media snippets) that address the specific concerns and needs of working
professionals like Ms. Mkhize.
o Focus on topics relevant to her demographic: safety, financial security, and
convenience.
(COMPLETE ANSWERS)
Semester 1 2025 - DUE 3
April 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
, MNM3712 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2025 - DUE 3 April
18:00PM 2025; 100%
Book
Customer Relationship Management
MNM3712 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 3
April 18:00PM 2025; 100% correct solutions and explanations.
QUESTION 1 Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this tutorial letter to
answer the question that follows. You can make your own assumptions based
on the 1st for Women case study, the South African insurance industry and
the customer profile of Ms Lebogang Mkhize when you answer the question.
Advise 1st for Women on two practical retention strategies it can use in each
stage of the relationship development ladder of loyalty to ensure that a
customer such as Ms Lebogang Mkhize remains with the company and
progresses to
Understanding the Relationship Development Ladder of Loyalty
The ladder typically consists of these stages:
1. Prospects: Potential customers who haven't yet purchased.
2. Customers: Individuals who have made a purchase.
3. Clients: Repeat customers who have developed a relationship.
4. Supporters: Customers who actively recommend and advocate for the brand.
5. Partners: Customers who have a deep, collaborative relationship with the brand.
Retention Strategies for 1st for Women and Ms. Lebogang Mkhize
1. Prospects Stage
Strategy 1: Personalized and Educational Content:
o Leverage digital platforms to provide targeted content (e.g., blog posts, webinars,
social media snippets) that address the specific concerns and needs of working
professionals like Ms. Mkhize.
o Focus on topics relevant to her demographic: safety, financial security, and
convenience.
