ASSIGNMENT 2 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 31 MARCH 2025
, MNE3704
Assignment 2 Semester 1 2025
Unique Number:
Due Date: 31 March 2025
Family Business Management
Question 1
The Murdoch dynasty falls under the "family-first" approach in the family-ownership-
management system. This means that decisions about leadership, management, and
ownership are heavily influenced by family ties rather than purely business
considerations. Rupert Murdoch has demonstrated a clear preference for keeping his
empire within the family, ensuring that his children hold influential positions rather than
prioritizing external professional management. This has led to internal conflicts and
power struggles among his children as they each vie for control of News Corporation.
Question 2
The "family-first" system means that family interests take priority over business
efficiency and professional management. In companies operating under this system,
leadership roles are typically reserved for family members, even if more competent or
experienced professionals are available. This approach can create instability because
family dynamics, such as favoritism and rivalry, influence key decisions.
In the Murdoch case, Rupert Murdoch has made it clear that his children have the upper
hand over non-family executives. He has placed his children in top leadership roles
across the company, even when their qualifications or experience have been
questioned. This has led to tension among senior executives, shareholders, and even
within the family itself. The company’s future is uncertain because succession decisions
are driven by Rupert’s personal preferences rather than what may be best for the
business.