MNE3702
Assignment 2 Semester 1 2025
Unique #:
Due Date: 22 March 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, QUESTION 1: ENTREPRENEURIAL INTENSITY AT DELL
Entrepreneurial intensity refers to the degree and frequency with which
entrepreneurial activities—such as innovation, risk-taking, and proactiveness—
occur within an organization. A high degree of entrepreneurship reflects
significant innovation and risk-taking, while a high frequency shows how often
these activities happen. Combining both aspects helps categorize an
organization‟s entrepreneurial posture as revolutionary, dynamic, or incremental.
Dell demonstrates revolutionary entrepreneurial intensity, showing a high
degree and high frequency of entrepreneurship. From its inception, Dell
innovated by introducing build-to-order systems and direct sales models,
bypassing traditional retail channels. This was a bold and proactive move that
disrupted the industry norm. Dell further intensified its entrepreneurship by
pioneering just-in-time manufacturing, minimizing inventory costs, and
increasing responsiveness to customer demand.
Dell‟s supply chain integration and use of B2B2C e-business platforms also
showcase innovation. Suppliers are linked directly to customer orders, enabling
real-time updates and ultra-efficient delivery systems. This constant refinement of
processes and systems—evidenced by over 80 process patents—shows the
frequent, ongoing entrepreneurial initiatives within Dell.
The company‟s internal culture also reflects entrepreneurial intensity. Employees
undergo continuous training through Dell‟s Business Process Improvement
programme, which empowers teams to implement efficiency-improving
innovations. Dell encourages risk-taking by allowing employees the autonomy to
propose and execute new ideas, embedding innovation into everyday operations.
Therefore, Dell is not just periodically entrepreneurial; its entire business model,
culture, and strategy are designed for sustained innovation and proactive market
response. Its focus on cost reduction, service excellence, and technological
advancement reflects a high entrepreneurial degree, while ongoing
improvements in productivity and customer service illustrate the frequency of
such initiatives. This strategic orientation has helped Dell remain competitive in a
rapidly evolving technology industry.
Varsity Cube 2024 +27 81 278 3372
Assignment 2 Semester 1 2025
Unique #:
Due Date: 22 March 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, QUESTION 1: ENTREPRENEURIAL INTENSITY AT DELL
Entrepreneurial intensity refers to the degree and frequency with which
entrepreneurial activities—such as innovation, risk-taking, and proactiveness—
occur within an organization. A high degree of entrepreneurship reflects
significant innovation and risk-taking, while a high frequency shows how often
these activities happen. Combining both aspects helps categorize an
organization‟s entrepreneurial posture as revolutionary, dynamic, or incremental.
Dell demonstrates revolutionary entrepreneurial intensity, showing a high
degree and high frequency of entrepreneurship. From its inception, Dell
innovated by introducing build-to-order systems and direct sales models,
bypassing traditional retail channels. This was a bold and proactive move that
disrupted the industry norm. Dell further intensified its entrepreneurship by
pioneering just-in-time manufacturing, minimizing inventory costs, and
increasing responsiveness to customer demand.
Dell‟s supply chain integration and use of B2B2C e-business platforms also
showcase innovation. Suppliers are linked directly to customer orders, enabling
real-time updates and ultra-efficient delivery systems. This constant refinement of
processes and systems—evidenced by over 80 process patents—shows the
frequent, ongoing entrepreneurial initiatives within Dell.
The company‟s internal culture also reflects entrepreneurial intensity. Employees
undergo continuous training through Dell‟s Business Process Improvement
programme, which empowers teams to implement efficiency-improving
innovations. Dell encourages risk-taking by allowing employees the autonomy to
propose and execute new ideas, embedding innovation into everyday operations.
Therefore, Dell is not just periodically entrepreneurial; its entire business model,
culture, and strategy are designed for sustained innovation and proactive market
response. Its focus on cost reduction, service excellence, and technological
advancement reflects a high entrepreneurial degree, while ongoing
improvements in productivity and customer service illustrate the frequency of
such initiatives. This strategic orientation has helped Dell remain competitive in a
rapidly evolving technology industry.
Varsity Cube 2024 +27 81 278 3372
