Assignment 2 Semester 1 2025
Detailed Solutions, References & Explanations
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Due Date: 22 March 2025
QUESTION 1: ENTREPRENEURIAL INTENSITY AT DELL
Entrepreneurial intensity refers to the degree and frequency with which entrepreneurial
activities—such as innovation, risk-taking, and proactiveness—occur within an organization. A
high degree of entrepreneurship reflects significant innovation and risk-taking, while a high
frequency shows how often these activities happen. Combining both aspects helps categorize
an organization‟s entrepreneurial posture as revolutionary, dynamic, or incremental.
Dell demonstrates revolutionary entrepreneurial intensity, showing a high degree and high
frequency of entrepreneurship. From its inception, Dell innovated by introducing build-to-order
systems and direct sales models, bypassing traditional retail channels. This was a bold and
proactive move that disrupted the industry norm. Dell further intensified its entrepreneurship by
pioneering just-in-time manufacturing, minimizing inventory costs, and increasing
responsiveness to customer demand.
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