TEX3701 ASSIGNMENT 1 SEMESTER 1 2025 Question 1: Which one of the following does NOT represent a strategy to change beliefs about drinking? a. the writer gives more weight to the accepted advantages of drinking. b. the writer adds new disadvantages for d

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THE BMZ ACADEMY




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BMZ ACADEMY 061 262 1185/068 053 8213

,3/20/25, 10:09 AM Assessment 1: Attempt review




TEX3701-25-S1  ASSESSMENTS  Assessment 1


QUIZ




Started on Thursday, 20 March 2025, 9:58 AM
State Finished
Completed on Thursday, 20 March 2025, 10:05 AM
Time taken 6 mins 32 secs
Grade 20.00 out of 20.00 (100%)


Question 1

Correct

Mark 1.00 out of 1.00




The following process is an example of persuasion:


a. the systematic processing of the arguments in the text. 
b. the application of heuristics.

c. the central route of processing the text.




Your answer is correct.

The correct answers are:
the systematic processing of the arguments in the text.,

the application of heuristics.,

the central route of processing the text.




Question 2

Correct

Mark 1.00 out of 1.00




Which one of the following options is correct?

The Elaboration Likelihood Model of Petty and Cacioppo is a model of how readers process...


a. all texts cognitively.

b. persuasive texts. 

c. informative texts.




Your answer is correct.

The correct answer is:
persuasive texts.




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,3/20/25, 10:09 AM Assessment 1: Attempt review

Question 3

Correct

Mark 1.00 out of 1.00




Which one of the following options is NOT an example of a peripheral cue?


a. scrutinising the arguments 

b. an attractive source

c. a credible source




Your answer is correct.

The correct answer is:
scrutinising the arguments




Question 4

Correct

Mark 1.00 out of 1.00




A synonym for the peripheral route of information processing in a persuasive text is:


a. central route

b. systematic processing

c. heuristic processing 



Your answer is correct.

The correct answer is:
heuristic processing




Question 5

Correct

Mark 1.00 out of 1.00




Which one of the following options reflects a logical sequence for how the persuasion process works?


a. attitudes, values, behaviour

b. values, beliefs, behaviour

c. beliefs, attitudes, behaviour 



Your answer is correct.

The correct answer is:
beliefs, attitudes, behaviour




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, 3/20/25, 10:09 AM Assessment 1: Attempt review

Question 6

Correct

Mark 1.00 out of 1.00




Which one of the following options does NOT represent an attention strategy?


a. topics with old information 

b. topics with a surprise element

c. topics with new information




Your answer is correct.

The correct answer is:
topics with old information




Question 7

Correct

Mark 1.00 out of 1.00




Which one of the following statements is NOT correct?

Central processing of a text is determined by the ...


a. characteristics of the sender. 

b. personal relevance of the text for the reader.

c. reader’s motivation to process the arguments in the text.




Your answer is correct.

The correct answer is:
characteristics of the sender.




Question 8

Correct

Mark 1.00 out of 1.00




The reason why a campaign that is successful in one culture does not necessarily succeed in another culture, is that:


a. the findings of communications research are universally valid and on a par with those of physics, chemistry and
mathematics.

b. although values are universal, the hierarchy of values differs between cultures. 
c. the campaigners often apply the principle of cultural relativism.




Your answer is correct.

The correct answer is:
although values are universal, the hierarchy of values differs between cultures.




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