HOPEACADEMY
ENG2604
ASSIGNMENT 01
2025
2025
ENG2604
Creative Writing for Public Relations 2025
Semester 1, Assessment 1
Question 1
Background
You are the publicist for a large retail store. A customer recently purchased essential
household items from one of your regional branches. Unfortunately, the customer and their
family fell ill after consuming the products. Upon investigation, it was found that some items
had expired or were improperly stored. The customer has written a formal complaint
demanding an explanation and a resolution.
0 7 6 4 0 3 1 2 2 9
, ENG2604
Creative Writing for Public Relations 2025
Semester 1, Assessment 1
Question 1
Background
You are the publicist for a large retail store. A customer recently purchased
essential household items from one of your regional branches. Unfortunately, the
customer and their family fell ill after consuming the products. Upon
investigation, it was found that some items had expired or were improperly
stored. The customer has written a formal complaint demanding an explanation
and a resolution.
Given the seriousness of the complaint, they may escalate the issue to the media
or take legal action if they are not satisfied with your response.
Subject: A Sincere Apology and Resolution Regarding Your Recent Purchase
Dear [Customer's Name],
I am writing to acknowledge and apologize for the distressing experience you and
your family encountered after purchasing essential household items from our
regional branch. We take full responsibility for the harm caused by our products
and assure you that we are taking immediate action to rectify the situation.
Upon investigation, we discovered that some of the food products sold to you
were past their expiry date due to an inventory management error (Scenario A).
We understand that this mistake has compromised your trust in our store, and for
that, we are truly sorry.
ENG2604
ASSIGNMENT 01
2025
2025
ENG2604
Creative Writing for Public Relations 2025
Semester 1, Assessment 1
Question 1
Background
You are the publicist for a large retail store. A customer recently purchased essential
household items from one of your regional branches. Unfortunately, the customer and their
family fell ill after consuming the products. Upon investigation, it was found that some items
had expired or were improperly stored. The customer has written a formal complaint
demanding an explanation and a resolution.
0 7 6 4 0 3 1 2 2 9
, ENG2604
Creative Writing for Public Relations 2025
Semester 1, Assessment 1
Question 1
Background
You are the publicist for a large retail store. A customer recently purchased
essential household items from one of your regional branches. Unfortunately, the
customer and their family fell ill after consuming the products. Upon
investigation, it was found that some items had expired or were improperly
stored. The customer has written a formal complaint demanding an explanation
and a resolution.
Given the seriousness of the complaint, they may escalate the issue to the media
or take legal action if they are not satisfied with your response.
Subject: A Sincere Apology and Resolution Regarding Your Recent Purchase
Dear [Customer's Name],
I am writing to acknowledge and apologize for the distressing experience you and
your family encountered after purchasing essential household items from our
regional branch. We take full responsibility for the harm caused by our products
and assure you that we are taking immediate action to rectify the situation.
Upon investigation, we discovered that some of the food products sold to you
were past their expiry date due to an inventory management error (Scenario A).
We understand that this mistake has compromised your trust in our store, and for
that, we are truly sorry.
