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SEO (Search Engine Optimization) 1

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SEO (Search Engine Optimization) 1

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Institution
Seo
Course
Seo

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Uploaded on
March 16, 2025
Number of pages
24
Written in
2024/2025
Type
Exam (elaborations)
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Questions & answers

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1. What does SERP stand for in SEO?

A. Search Engine Retrieval Pages

B. Search Engine Ranking Pages

C. Search Engine Results Pages

D. Social Engine Results Pages

Answer: c) Search Engine Results Pages

Rationale: SERP refers to the pages that display the results after a user performs a

search in a search engine.




2. What does the term “mobile-first indexing” mean in SEO?

A. Ranking mobile-friendly pages higher

B. Indexing mobile content before desktop content

C. Mobile content is indexed separately from desktop content

D. Optimizing mobile websites for desktop searches

Answer: b) Indexing mobile content before desktop content

Rationale: Google’s mobile-first indexing means that the mobile version of a site is

considered the primary version for indexing and ranking.




3. What does “Google Panda” algorithm update primarily target?

A. Keyword stuffing

,B. Duplicate content

C. Low-quality content

D. Backlink manipulation

Answer: c) Low-quality content

Rationale: Google Panda focuses on penalizing websites that have thin or low-quality

content, which is seen as providing little value to users.




4. What is a 404 error?

A. A successful page load

B. A broken or missing page

C. A page that is under construction

D. A redirect error

Answer: b) A broken or missing page

Rationale: A 404 error occurs when a page is not found, often due to a broken link or

deleted page.




5. What is Google’s "PageRank" algorithm used for?

A. To rank websites based on mobile friendliness

B. To measure the importance of web pages based on backlinks

C. To rank videos on YouTube

D. To evaluate the quality of content

Answer: b) To measure the importance of web pages based on backlinks

, Rationale: PageRank is a system developed by Google to measure the importance of

webpages based on the quantity and quality of backlinks.




6. What is the main purpose of Google’s "RankBrain"?

A. To improve the relevance of search results

B. To increase website loading speed

C. To reduce spam in search results

D. To analyze social media activity

Answer: a) To improve the relevance of search results

Rationale: RankBrain is an AI-based algorithm that helps Google improve the relevance

of search results by interpreting user queries and providing more accurate answers.




7. Which of the following is a key feature of an SEO-friendly URL?

A. Contains excessive numbers and symbols

B. Uses dashes to separate words

C. Uses underscores to separate words

D. Includes long, complex words

Answer: b) Uses dashes to separate words

Rationale: SEO-friendly URLs should be simple, clear, and use hyphens to separate

words for better readability by search engines.




8. Which of the following tools is commonly used for keyword research?
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