COM3705 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE April 2025; 100% TRUSTED Complete, trusted solutions and explanations.

COM3705 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE April 2025; 100% TRUSTED Complete, trusted solutions and explanationsWrite an essay about the international marketing of global and sustainable tourism in the digital age. Your essay must have an introduction and conclusion. The essay must answer the following questions in a coherent way: 1.1 Introduction [5] 1.2 What is international marketing? Discuss the role of marketing in international tourism [10] 1.3 Describe the concepts: Country reputation, place branding and public diplomacy [12] 1.4 Discuss advertising as a marketing strategy for international tourism. Is tourism advertising still a relevant strategy in the digital age? [8] 1.5 Identify and discuss any five (5) environmental factors of international marketing [10] 1.6 Influencer marketing for tourism 1.6.1 Discuss influencer marketing, such as travel vlogs, as a strategy for international tourism. How is vlogging changing the marketing of international tourism marketing? [10] 1.6.2 Choose and watch a travel vlog on YouTube. Provide some brief details about the vlog. How effective was the travel vlog in promoting the destination country? How were you influenced by it? [10] 1.7 Sustainable tourism 1.7.1 Provide a brief overview of sustainable tourism and explain its importance. [6] 1.7.2 Find an example of South African tourist destin .