COM3705 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED -

COM3705
Assignment 1 Semester 1 2025
Unique #:

Due Date: April 2025



Detailed solutions, explanations, workings
and references.

+27 81 278 3372

, TABLE OF CONTENTS
1.1 Introduction .......................................................................................................... 3

1.2 International Marketing and Its Role in International Tourism .............................. 3

1.3 Country Reputation, Place Branding, and Public Diplomacy ............................ 5

1.4 Advertising as a Marketing Strategy for International Tourism ............................. 6

1.5 Five Environmental Factors of International Marketing ........................................ 7

1.6 Influencer Marketing for Tourism ......................................................................... 8

1.6.1 Influencer Marketing and the Rise of Travel Vlogs ........................................ 8

1.6.2 Example of a Travel Vlog and Its Influence ................................................... 9

1.7 Sustainable Tourism .......................................................................................... 10

1.7.1 Overview and Importance of Sustainable Tourism ...................................... 10

1.7.2 South African Sustainable Tourist Destination ............................................. 10

1.8 Conclusion ......................................................................................................... 12

References............................................................................................................... 12




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