COM3705 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE April 2025

COM3705
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations

Unique number:

Due Date: March 2025
TABLE OF CONTENTS
1.1 Introduction........................................................................................................... 3

1.2 International Marketing and Its Role in International Tourism............................... 3

1.3 Country Reputation, Place Branding, and Public Diplomacy ............................. 5

1.4 Advertising as a Marketing Strategy for International Tourism ............................. 6

1.5 Five Environmental Factors of International Marketing ........................................ 6

1.6 Influencer Marketing for Tourism .......................................................................... 8

1.6.1 Influencer Marketing and the Rise of Travel Vlogs ......................................... 8

1.6.2 Example of a Travel Vlog and Its Influence .................................................... 9

1.7 Sustainable Tourism ........................................................................................... 10

1.7.1 Overview and Importance of Sustainable Tourism ....................................... 10

1.7.2 South African Sustainable Tourist Destination ............................................. 10Terms of use
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