COM4809
ASSIGNMENT 1 2025
UNIQUE NO.
DUE DATE: 2025
, COM4809
Assignment 1 2025
Unique Number:
Due Date: 2025
Advanced Research Report
Research Topic: The Impact of Digital Communication on Organisational Culture
and Employee Engagement
1. Introduction
In the modern workplace, digital communication tools such as email, instant
messaging, video conferencing, and collaboration platforms (e.g., Microsoft
Teams, Slack) have transformed organisational communication. While these tools
enhance connectivity and efficiency, they also present challenges related to
organisational culture and employee engagement. This research explores how
digital communication affects workplace relationships, team dynamics, and
overall employee involvement in an organisation.
2. Research Problem Statement
Traditional face-to-face communication has long been a pillar of strong
organisational culture. However, with the shift to digital communication, employees
experience both improved efficiency and potential alienation (Cameron & Webster,
2011). Misinterpretation of digital messages, lack of non-verbal cues, and increased
remote work create challenges in maintaining a strong and cohesive organisational
culture (Ten Brummelhuis et al., 2021). The question remains: Does digital
ASSIGNMENT 1 2025
UNIQUE NO.
DUE DATE: 2025
, COM4809
Assignment 1 2025
Unique Number:
Due Date: 2025
Advanced Research Report
Research Topic: The Impact of Digital Communication on Organisational Culture
and Employee Engagement
1. Introduction
In the modern workplace, digital communication tools such as email, instant
messaging, video conferencing, and collaboration platforms (e.g., Microsoft
Teams, Slack) have transformed organisational communication. While these tools
enhance connectivity and efficiency, they also present challenges related to
organisational culture and employee engagement. This research explores how
digital communication affects workplace relationships, team dynamics, and
overall employee involvement in an organisation.
2. Research Problem Statement
Traditional face-to-face communication has long been a pillar of strong
organisational culture. However, with the shift to digital communication, employees
experience both improved efficiency and potential alienation (Cameron & Webster,
2011). Misinterpretation of digital messages, lack of non-verbal cues, and increased
remote work create challenges in maintaining a strong and cohesive organisational
culture (Ten Brummelhuis et al., 2021). The question remains: Does digital
