COM2613 Assignment 1
Semester 1 2025 - Due 27
March 2025
tabby
A communication campaign is a planned and coordinated effort designed to deliver a
specific message to a target audience with the goal of raising awareness, changing attitudes, or
influencing behavior. These campaigns often use a mix of media channels (such as television,
radio, social media, and print) and various communication techniques to effectively engage the
public.
, Exam (elaborations)
COM2613 Assignment 1 Semester 1 2025 -
Due 27 March 2025
Course
Communication Campaigns (COM2613)
Institution
University Of South Africa (Unisa)
COM2613 COMMUNICATION CAMPAIGNS 2025_SEMESTER 1_ASSESSMENT 1
Assessment 1: Written Assignment (formative) [30 marks] Due date: 27
March 2025 (23:00) LU1, LU2 QUESTION 1 LU1, LU2 1.1
Define a communication campaign in your own words and provide an
exampleof a communication campaign. According to my undererstanding
communication campaign is a structured and strategic effort aimed at
spreading a particular message to influence public awareness, attitudesor
behaviors. It typically involves multiple communication channels such as
social media, radio, television, and community outreach to maximize its
impact.
A communication campaign is a strategic, organized effort designed to convey a specific
message to a target audience in order to raise awareness, influence attitudes, or change
behaviors. These campaigns use various communication channels, including social media,
television, radio, print media, and community engagement, to ensure broad reach and
effectiveness.
Example of a Communication Campaign
"Arrive Alive" – South Africa’s Road Safety Campaign
The Arrive Alive campaign was launched by the South African government to promote road
safety awareness and reduce traffic-related injuries and fatalities. It uses:
✅ Television and radio ads to warn about reckless driving.
✅ Social media campaigns to provide real-time traffic updates.
✅ Billboards and posters to promote safe driving habits.
✅ Community engagement programs to educate pedestrians and drivers.
This campaign has played a crucial role in educating South Africans about speeding, drunk
driving, pedestrian safety, and seatbelt usage.
Semester 1 2025 - Due 27
March 2025
tabby
A communication campaign is a planned and coordinated effort designed to deliver a
specific message to a target audience with the goal of raising awareness, changing attitudes, or
influencing behavior. These campaigns often use a mix of media channels (such as television,
radio, social media, and print) and various communication techniques to effectively engage the
public.
, Exam (elaborations)
COM2613 Assignment 1 Semester 1 2025 -
Due 27 March 2025
Course
Communication Campaigns (COM2613)
Institution
University Of South Africa (Unisa)
COM2613 COMMUNICATION CAMPAIGNS 2025_SEMESTER 1_ASSESSMENT 1
Assessment 1: Written Assignment (formative) [30 marks] Due date: 27
March 2025 (23:00) LU1, LU2 QUESTION 1 LU1, LU2 1.1
Define a communication campaign in your own words and provide an
exampleof a communication campaign. According to my undererstanding
communication campaign is a structured and strategic effort aimed at
spreading a particular message to influence public awareness, attitudesor
behaviors. It typically involves multiple communication channels such as
social media, radio, television, and community outreach to maximize its
impact.
A communication campaign is a strategic, organized effort designed to convey a specific
message to a target audience in order to raise awareness, influence attitudes, or change
behaviors. These campaigns use various communication channels, including social media,
television, radio, print media, and community engagement, to ensure broad reach and
effectiveness.
Example of a Communication Campaign
"Arrive Alive" – South Africa’s Road Safety Campaign
The Arrive Alive campaign was launched by the South African government to promote road
safety awareness and reduce traffic-related injuries and fatalities. It uses:
✅ Television and radio ads to warn about reckless driving.
✅ Social media campaigns to provide real-time traffic updates.
✅ Billboards and posters to promote safe driving habits.
✅ Community engagement programs to educate pedestrians and drivers.
This campaign has played a crucial role in educating South Africans about speeding, drunk
driving, pedestrian safety, and seatbelt usage.
