TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapte
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r 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their i
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nterests in music or clothing, how they spend their leisure time, and even their attitudes about so
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cial issues, to be able to categorize consumers according to their lifestyles. This sort of informati
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on is called:
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A) core values. BQ




B) psychographics.
C) configurations.
D) physiognomies. B




ANSWER: B
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Type: MC BQ




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Skill: Application B Q




Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. BQ




D) a loss leader. BQ BQ




ANSWER: A B Q




Type: MC BQ




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Skill: Application B Q




Objective: L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is concerned that
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,his customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. BQ




B) demographic problem. BQ




C) prepurchase issue. BQ




D) post purchase issue.
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ANSWER: D B Q




Type: MCBQ




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Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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, 4) The expanded view of the exchange that includes the issues that influence the consumer
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before, during, and after a purchase is called:
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A) the value. BQ




B) the strategic focus.
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C) the pre-sell strategy.
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D) the consumption process.
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ANSWER: D B Q




Type: MC BQ




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Skill: ConceptB Q




Objective: L1-01 Consumer behaviour is a process.
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5) Gail decides to take a break from studying and goes online to check things out. She connects
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with one of the product discussion groups that she participates in. This is an example of a:
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A) lifestyle discussion. BQ




B) brand competition. BQ




C) consumption community. BQ




D) marketplace competition. BQ B




ANSWER: C
Q B Q




Type: MC BQ




Page Ref: 2 BQ BQ BQ




Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
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has attained:
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A) product separation. BQ




B) brand loyalty. BQ




C) lifestyle variation. BQ




D) purchase conception. BQ




ANSWER: B B Q




Type: MC BQ