Name of module: Public Relations Programme
Module code: DPR1505
Assessment: 01
Due date: 18 March 2025
Lecturers: Mr M Mntungwa
Mr S Mfuphi
1.Introduction
This assessment focuses on developing a public relations programme to promote road safety and
compliance during the December festive season in South Africa. The programme aims to convince
road users, especially young people between 18 and 24 years old, to adhere to road safety rules
and regulations.
, 2.Advantages of Planning for a Public Relations Programme
The four most important advantages of planning for a public relations programme are:
1. Clear Objectives- planning enables public relations practitioners to establish clear
objectives, ensuring everyone involved in the programme is working towards the same
goals. This clarity of purpose helps to focus efforts, allocate resources effectively, and
measure success.
2. Effective Resource Allocation- Planning allows for the optimal allocation of resources,
including budget, personnel, and materials. By identifying the most effective strategies
and tactics, public relations practitioners can make the most of their resources and achieve
greater impact.
3. Increased Efficiency-Planning streamlines the programme’s implementation, reducing the
risk of errors, miscommunication, and wasted resources. A well-planned programme helps
public relations practitioners to stay organised, prioritise tasks, and adapt to changing
circumstances.
4. Measurable Outcomes-Planning enables public relations practitioners to establish
measurable outcomes, allowing them to evaluate the programme’s success and make
data-driven decisions. By setting specific, measurable goals, practitioners can assess the
effectiveness of their efforts and make adjustments as needed.
Module code: DPR1505
Assessment: 01
Due date: 18 March 2025
Lecturers: Mr M Mntungwa
Mr S Mfuphi
1.Introduction
This assessment focuses on developing a public relations programme to promote road safety and
compliance during the December festive season in South Africa. The programme aims to convince
road users, especially young people between 18 and 24 years old, to adhere to road safety rules
and regulations.
, 2.Advantages of Planning for a Public Relations Programme
The four most important advantages of planning for a public relations programme are:
1. Clear Objectives- planning enables public relations practitioners to establish clear
objectives, ensuring everyone involved in the programme is working towards the same
goals. This clarity of purpose helps to focus efforts, allocate resources effectively, and
measure success.
2. Effective Resource Allocation- Planning allows for the optimal allocation of resources,
including budget, personnel, and materials. By identifying the most effective strategies
and tactics, public relations practitioners can make the most of their resources and achieve
greater impact.
3. Increased Efficiency-Planning streamlines the programme’s implementation, reducing the
risk of errors, miscommunication, and wasted resources. A well-planned programme helps
public relations practitioners to stay organised, prioritise tasks, and adapt to changing
circumstances.
4. Measurable Outcomes-Planning enables public relations practitioners to establish
measurable outcomes, allowing them to evaluate the programme’s success and make
data-driven decisions. By setting specific, measurable goals, practitioners can assess the
effectiveness of their efforts and make adjustments as needed.
