, LEARNING UNIT 1: PUBLIC RELATIONS RESEARCH
Question 1: Developing a research proposal Fourie and
Cant (2017:64) define public relations research as "the
effort aimed at discovering the facts or opinions pertaining
to an identified issue, need or question
PUBLIC RELATIONS RESEARCH
ASSIGNMENT: DEVELOPING A RESEARCH
PROPOSAL
Table of Contents
1. Introduction
2. Definition and Importance of Public Relations
Research
3. Components of a Research Proposal
o 3.1 Title of the Research
o 3.2 Background and Rationale
o 3.3 Research Problem
o 3.4 Research Objectives
o 3.5 Research Questions
o 3.6 Literature Review
o 3.7 Research Methodology
o 3.8 Data Collection Methods
o 3.9 Ethical Considerations
o 3.10 Limitations and Delimitations
Question 1: Developing a research proposal Fourie and
Cant (2017:64) define public relations research as "the
effort aimed at discovering the facts or opinions pertaining
to an identified issue, need or question
PUBLIC RELATIONS RESEARCH
ASSIGNMENT: DEVELOPING A RESEARCH
PROPOSAL
Table of Contents
1. Introduction
2. Definition and Importance of Public Relations
Research
3. Components of a Research Proposal
o 3.1 Title of the Research
o 3.2 Background and Rationale
o 3.3 Research Problem
o 3.4 Research Objectives
o 3.5 Research Questions
o 3.6 Literature Review
o 3.7 Research Methodology
o 3.8 Data Collection Methods
o 3.9 Ethical Considerations
o 3.10 Limitations and Delimitations
