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DPR3711 Assignment 1 (100% COMPLETE ANSWERS) Semester 1 2025

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Work Integrated Learning - DPR3711 Assignment 1 Semester 1 2025 - DUE March 2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... 1. PROJECT OPTION The portfolio comprises five (5) assessment activities and you must complete all of them. The activities cover public relations areas such as public relations research; public relations planning; media relations; event management; and production. For more information on these areas, read learning units 1 to 4. Learning unit 1 : Public relations research activity 1: Media monitoring As a public relations practitioner, you should monitor all media coverage in national and international news, including traditional and social media such as blogs, Twitter and Facebook, and even platforms such as Hello Peter. · Collect 15 tweets on the Twitter account of an organisation of your choice. · Complete a rating report on all the tweets in table format. Your rating report should indicate the Twitter account, the tweet, the date of posting, and the rating (whether the story is positive, neutral or negative). Use the following template: Name of the organisation: …………………. Twitter account Tweet Date of posting Rating · Include at least five screenshots of the tweets. [30] activity 1: Public relations plan Develop a public relations plan for the Cancer Association of South Africa (CANSA). For more information on the association, visit include the following elements: o Research (What is the public relations problem or opportunity?) (4) o Objectives (What do you want to achieve with the PR campaign?) (4) o Programming (What PR activities will plan to achieve the objectives?) (8) o Evaluation (How will you measure your PR campaign?) (4) [20] activity 3: Media invitation Write a media invitation to an event to mark International Workers’ Day (or International Labour Day). The keynote address will be by the Minister of Labour and Employment, Mr Thulas Nxesi, on 01 May 2023. The theme of the event will be Building international labour unity and solidarity. For information on the day, visit: Marks will be allocated as follows: activity 4: MEDIA RELATIONS PLAN Develop a media relations plan for a political organisation of your choice. In preparation, you should visit its website and read news stories about or media reports on the organisation. Your media relations plan should have the following elements: · Research: describe the background of the political organisation with special reference to its relations with the media. You should also indicate the media relations opportunity or problem. (4) · Objectives: set the communication or PR objectives (4) · Programming: indicate the media relations activities in table format (8) · Evaluation: indicate the campaign evaluation activities (4) [20]

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DPR3711
ASSIGNMENT 1 SEMESTER 1 2025

UNIQUE NO.
DUE DATE: MARCH 2025

, DPR3711

Assignment 1 Semester 1 2025



Unique Number:

Due Date: March 2025

Work Integrated Learning

Activity 1: Media Monitoring

Organisation Name: South African Airways (SAA)

Twitter Account: @flysaa


Tweet Date of Rating
Tweet
No. Posting (Positive/Neutral/Negative)

"SAA introduces new direct flight 10 Feb
1 Positive
routes to London!" 2025

"Passengers complain about long
12 Feb
2 delays at OR Tambo International Negative
2025
Airport."

"Special discount on domestic 14 Feb
3 Positive
flights this Valentine’s season!" 2025

"SAA staff announce strike over 16 Feb
4 Negative
unpaid wages." 2025

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