VERIFIED ANSWERS
About how many servings does it take to run Google? - More than 1,000,000 but less
than 1,000,000,000.
Which of the following factors contributes to an ad quality score? - Quality score.
Will you Google glass still not achieved Whitesburg consumer access, it is used.... - for
everyday medical care
Which of the following statements holds true for being an in optimization SEO? - None of
the above
______ are served by ad networks or other consumer profiling firms to identify users and record
behavior across multiple web sites - Third-party cookies
Why do you suppose Google is offering you 5TB on drive for free, free email, free websites, etc.?
- None of the above
The website owner person a piece about $.60 per click to advertise on Google what would be
the best way listed below for a competitor (person B) to hurt him assuming that competitor was
willing to engage in an ethical practices? - Get allies (of the competitor) person B to click
on the owners (person a) ads in high-volume advertise.
The _____ refers to a situation where ads appear alongside text the adviser would like to avoid.
- Content adjunct problem
What is the main way Google accumulates so much revenue - Pennies at a time, by web
users clicking on ads
Fr.Downing received the "Google Death Penalty" because he______. - None of these
Which of the following efforts by Google is aimed at encouraging increased smartphone access
worldwide? - None of the above
Microsoft's bing.... - Had thirteen consecutive years where it lost big bucks—- well over
$11billioj in total, winning almost no share from Google despite the lavish spend
A(n) ____ is performed on Google or any other search engine when an ad appears on the page -
Impression
,What was Dr.Downing guilty of by encouraging his students to improve the organic search
results of his Kirk Herbstreit joke in fall 2012? - Link fraud
If you ran a small business and wanted to collect statistics on your website or apps traffic, traffic
sources user behavior on site, sales and advertising success, social media analysis, and more,
you need to... - Use Google analytics
Advertising pay ad partners for_____ whenever a user responds to an ad by performing the
specified activity of clicking on the ad - Pay-per-click ads
The web sites displayed when a user clicks to search and looks beyond paid ads is called the -
Organic result
Search engine use ________ to discover documents from temporary storage. - Caches
_____ is the process of creating a series of bogus emails, all linking back to the pages one is
trying to promote - Phishing
The _____ measures the percentage of people who are served an ad on a destination-site -
Impression share
Google says YouTube's prime time audience.... - Is bigger than the ten biggest U.S. TV
shows, combined.
Google is credited with monetizing the best/most successful business idea in history, which is: -
Pairing Internet surfers with advertisers and earn revenue along the way
Over 55 percent of googles revenues come from ads on: - It's a word-based search pages
Which of the filling statements holds true for the term cache? - None of the above
Why is out final course
, unit 7, important? - Because obtaining and managing information, and profiting from it,
represents a large part of the future (and present) of our economy.
If 500 million tweets are sent per day, and 3% of those are bogus (fake users, false information,
etc.), this bogus aspect would illustrate concerns of which of the five V's of
Big Data? - Veracity
Which of the following is TRUE? - SQL is a computer language to create queries (ask
questions about the data).
, Which is the following is not a reason companies who use mostly spreadsheets to store their
data have trouble answering questions about their corporate data? - Spreadsheets don't
pertorm mathematical calculations well.
In an Access table_____ view is used to 1.. view fields 2.. view the data in each field 3. sort the
data in the table if desired. - Data sheet view
Which of the following is true? - An EIS is basically a summary-level DSS (like a
dashboard).
A table in Access must have a primary key to - allow a match to a foreign kev of another
table.
Databases organized in such a way that multiple tables are not interconnected based on
common keys, but rather use document, key-value, wide-column, and graph methods to store
and manage data for use in Big Data, are reterred to as_____
Databases - No SQL
______ is by far the most popular language for manipulating data on web pages. - XML
If your company decided to keep its data on Excel spreadsheets, you would likely experience all
of the following issues EXCEPT: - Difficult data entry
A(n)_______is a tool for storing, extracting, combining, and displaying data in one or more
tables. - relational database
________ is the process of using computers to identify the maximum or minimum points of
large data sets. - Optimization
Why is knowing about data, information, and information management important to all
Business majors? - Because all majors will need to deal with information
Why/when should you not use a relational database (like Access)? - Ifl need to perform
sophisticated mathematical calculations on the data which is stored in one spreadsheet.
______refers to a structure used with databases to focus on addressing the concerns of large
amounts of distributed data. - Hadoop
A______is a system that provides rewards and usage incentives, in the form of faster and more
summarized answers, for managers and higher level employees - Dashboard
Which of the four tabs in Access is used to create relationships between the tables? -
Database tools