, Background You are the publicist for a large retail store. A
customer recently purchased essential household items
from one of your regional branches. Unfortunately, the
customer and their family fell ill after consuming the
products. Upon investigation, it was found that some items
had expired or were improperly stored. The customer has
written a formal complaint demanding an explanation and
a resolution. Given the seriousness of the complaint, they
may escalate the issue to the media or take legal action if
they are not satisfied with your response. Instruction 1)
Choose one of the following customer complaint scenarios
and write a 400-word email response addressing the issue.
Email Response to Customer Complaint
(Scenario A: Expired food products due to inventory
management error)
Subject: Urgent Response to Your Complaint –
Resolution & Preventative Measures
Dear [Customer’s Name],
I sincerely appreciate you reaching out to us
regarding your recent experience with our [Store
Name] branch. First and foremost, I want to express
our deepest apologies for the distress caused to you
and your family.
customer recently purchased essential household items
from one of your regional branches. Unfortunately, the
customer and their family fell ill after consuming the
products. Upon investigation, it was found that some items
had expired or were improperly stored. The customer has
written a formal complaint demanding an explanation and
a resolution. Given the seriousness of the complaint, they
may escalate the issue to the media or take legal action if
they are not satisfied with your response. Instruction 1)
Choose one of the following customer complaint scenarios
and write a 400-word email response addressing the issue.
Email Response to Customer Complaint
(Scenario A: Expired food products due to inventory
management error)
Subject: Urgent Response to Your Complaint –
Resolution & Preventative Measures
Dear [Customer’s Name],
I sincerely appreciate you reaching out to us
regarding your recent experience with our [Store
Name] branch. First and foremost, I want to express
our deepest apologies for the distress caused to you
and your family.
