COM3708
ASSIGNMENT 1 SEMESTER 1 2025
UNIQUE NO. 258112
DUE DATE: 25 APRIL 2025
, COM3708
Assignment 1 Semester 1 2025
Unique No. 258112
Due Date: 25 April 2025
Advertising and Public Relations
Table of Contents
PHASE 1: ASSESS ................................................................................................................................... 4
1.1 Identify the Communicator......................................................................................................... 4
1.1.1 Identify the Organization......................................................................................................... 4
1.1.2 Letter to the Organization........................................................................................................ 4
Subject: Request for Collaboration on an Integrated Communication Campaign.................... 4
1.1.3 Experience in Approaching the Organization....................................................................... 5
1.1.4 Organization’s Response........................................................................................................ 6
1.1.5 Establishing a Working Relationship..................................................................................... 6
1.1.6 Identifying the Communicator................................................................................................. 6
1.2 Identify the Target Audience...................................................................................................... 6
1.2.1 Research Problem Statement................................................................................................ 6
1.2.2 Sub-Problems ........................................................................................................................... 6
1.2.3 Research Questions................................................................................................................ 7
1.2.4 Unit of Analysis ......................................................................................................................... 7
1.2.5 Population for the Study.......................................................................................................... 7
1.2.6 Sampling Procedure................................................................................................................ 7
1.2.7 Methodology & Measuring Instrument.................................................................................. 7
1.2.8 Research Results (Example results based on assumptions)............................................ 8
1.2.9 Audience Segmentation.......................................................................................................... 8
1.2.10 Insights from the Research................................................................................................... 8
1.3 Situation Analysis and Campaign Aims.................................................................................. 8
1.3.1 Historical Review & Forecast.................................................................................................. 8
1.3.2 Social, Political & Economic Environment............................................................................ 8
ASSIGNMENT 1 SEMESTER 1 2025
UNIQUE NO. 258112
DUE DATE: 25 APRIL 2025
, COM3708
Assignment 1 Semester 1 2025
Unique No. 258112
Due Date: 25 April 2025
Advertising and Public Relations
Table of Contents
PHASE 1: ASSESS ................................................................................................................................... 4
1.1 Identify the Communicator......................................................................................................... 4
1.1.1 Identify the Organization......................................................................................................... 4
1.1.2 Letter to the Organization........................................................................................................ 4
Subject: Request for Collaboration on an Integrated Communication Campaign.................... 4
1.1.3 Experience in Approaching the Organization....................................................................... 5
1.1.4 Organization’s Response........................................................................................................ 6
1.1.5 Establishing a Working Relationship..................................................................................... 6
1.1.6 Identifying the Communicator................................................................................................. 6
1.2 Identify the Target Audience...................................................................................................... 6
1.2.1 Research Problem Statement................................................................................................ 6
1.2.2 Sub-Problems ........................................................................................................................... 6
1.2.3 Research Questions................................................................................................................ 7
1.2.4 Unit of Analysis ......................................................................................................................... 7
1.2.5 Population for the Study.......................................................................................................... 7
1.2.6 Sampling Procedure................................................................................................................ 7
1.2.7 Methodology & Measuring Instrument.................................................................................. 7
1.2.8 Research Results (Example results based on assumptions)............................................ 8
1.2.9 Audience Segmentation.......................................................................................................... 8
1.2.10 Insights from the Research................................................................................................... 8
1.3 Situation Analysis and Campaign Aims.................................................................................. 8
1.3.1 Historical Review & Forecast.................................................................................................. 8
1.3.2 Social, Political & Economic Environment............................................................................ 8
