COM3708
Assignment 1 Semester 1 2025
Unique Number : 258112
Due Date: 25 April 2025
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, Table of Contents
1 PHASE 1: ASSESS ..................................................................................................... 1
1.1 Identify the communicator .................................................................................. 1
1.1.1 Identify the organisation ........................................................................... 1
1.1.2 Write a letter to the owner/manager/organiser of Legae la Bana NPO ..... 1
1.1.3 What was your experience in approaching the organisation? .................. 1
1.1.4 How did the organisation respond to your request? .................................. 1
1.1.5 You have to establish a working relationship with the organisation ........ 1
1.1.6 Identify who the communicator for the campaign would be. ..................... 2
COMPLETING PHASE 1.2 ............................................................................................. 2
1.2 Identify the target audience ................................................................................ 2
1.2.1 Formulate a proper research problem statement ....................................... 2
1.2.2 Formulate at least three sub-problems ........................................................ 2
1.2.3 Formulate one research question for each sub-problem. .......................... 3
1.2.4 Identify the unit of analysis........................................................................... 3
1.2.5 Identify the population(s) for the study ....................................................... 3
1.2.6 Describe the sampling procedures applied................................................. 3
1.2.7 Identify the specific methodology ................................................................ 3
1.2.8 Report your results in full ............................................................................. 4
1.2.9 Explain how you made provision for audience segmentation ................... 4
1.2.10 Explain what you have learned from the research exercise .................... 4
1.3 Analyse the situation and identify campaign aims ....................................... 5
1.3.1 Give an historical review and forecast (10 to 15 lines)........................... 5
1.3.2 Describe the social, political, and economic environment and the impact
on the organisation ................................................................................................ 6
1.3.3 Competitors.................................................................................................... 7
1.3.4 Describe the organisation and its culture ................................................... 7
1.3.5 Identify three communication issues that are relevant to the campaign .. 7
1.3.6 Three broad general aims for the campaign ............................................... 8
2 PHASE 2: CREATE ................................................................................................. 8
2.1 Stipulate the communication problem or opportunity ...................................... 8
2.1.1 Formulate the main communication problem or opportunity .................... 8
2.1.2 Why do you need to conduct this campaign?............................................. 8
Assignment 1 Semester 1 2025
Unique Number : 258112
Due Date: 25 April 2025
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, Table of Contents
1 PHASE 1: ASSESS ..................................................................................................... 1
1.1 Identify the communicator .................................................................................. 1
1.1.1 Identify the organisation ........................................................................... 1
1.1.2 Write a letter to the owner/manager/organiser of Legae la Bana NPO ..... 1
1.1.3 What was your experience in approaching the organisation? .................. 1
1.1.4 How did the organisation respond to your request? .................................. 1
1.1.5 You have to establish a working relationship with the organisation ........ 1
1.1.6 Identify who the communicator for the campaign would be. ..................... 2
COMPLETING PHASE 1.2 ............................................................................................. 2
1.2 Identify the target audience ................................................................................ 2
1.2.1 Formulate a proper research problem statement ....................................... 2
1.2.2 Formulate at least three sub-problems ........................................................ 2
1.2.3 Formulate one research question for each sub-problem. .......................... 3
1.2.4 Identify the unit of analysis........................................................................... 3
1.2.5 Identify the population(s) for the study ....................................................... 3
1.2.6 Describe the sampling procedures applied................................................. 3
1.2.7 Identify the specific methodology ................................................................ 3
1.2.8 Report your results in full ............................................................................. 4
1.2.9 Explain how you made provision for audience segmentation ................... 4
1.2.10 Explain what you have learned from the research exercise .................... 4
1.3 Analyse the situation and identify campaign aims ....................................... 5
1.3.1 Give an historical review and forecast (10 to 15 lines)........................... 5
1.3.2 Describe the social, political, and economic environment and the impact
on the organisation ................................................................................................ 6
1.3.3 Competitors.................................................................................................... 7
1.3.4 Describe the organisation and its culture ................................................... 7
1.3.5 Identify three communication issues that are relevant to the campaign .. 7
1.3.6 Three broad general aims for the campaign ............................................... 8
2 PHASE 2: CREATE ................................................................................................. 8
2.1 Stipulate the communication problem or opportunity ...................................... 8
2.1.1 Formulate the main communication problem or opportunity .................... 8
2.1.2 Why do you need to conduct this campaign?............................................. 8
