COM3708
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number: 258112
Due Date: 25 April 2025
Terms of use
By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, Table of Contents
1 PHASE 1: ASSESS ..................................................................................................... 1
1.1 Identify the communicator .................................................................................. 1
1.1.1 Identify the organisation ........................................................................... 1
1.1.2 Write a letter to the owner/manager/organiser of Legae la Bana NPO ..... 1
1.1.3 What was your experience in approaching the organisation? .................. 1
1.1.4 How did the organisation respond to your request? .................................. 1
1.1.5 You have to establish a working relationship with the organisation ........ 1
1.1.6 Identify who the communicator for the campaign would be. ..................... 2
COMPLETING PHASE 1.2 ............................................................................................. 2
1.2 Identify the target audience ................................................................................ 2
1.2.1 Formulate a proper research problem statement ....................................... 2
1.2.2 Formulate at least three sub-problems ........................................................ 2
1.2.3 Formulate one research question for each sub-problem. .......................... 3
1.2.4 Identify the unit of analysis........................................................................... 3
1.2.5 Identify the population(s) for the study ....................................................... 3
1.2.6 Describe the sampling procedures applied................................................. 3
1.2.7 Identify the specific methodology ................................................................ 3
1.2.8 Report your results in full ............................................................................. 4
1.2.9 Explain how you made provision for audience segmentation ................... 4
1.2.10 Explain what you have learned from the research exercise .................... 4
1.3 Analyse the situation and identify campaign aims ....................................... 5
1.3.1 Give an historical review and forecast (10 to 15 lines)........................... 5
1.3.2 Describe the social, political, and economic environment and the impact
on the organisation ................................................................................................ 6
1.3.3 Competitors.................................................................................................... 7
1.3.4 Describe the organisation and its culture ................................................... 7
1.3.5 Identify three communication issues that are relevant to the campaign .. 7
1.3.6 Three broad general aims for the campaign ............................................... 8
2 PHASE 2: CREATE ................................................................................................. 8
2.1 Stipulate the communication problem or opportunity ...................................... 8
2.1.1 Formulate the main communication problem or opportunity .................... 8
2.1.2 Why do you need to conduct this campaign?............................................. 8
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number: 258112
Due Date: 25 April 2025
Terms of use
By making use of this document you agree to:
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, Table of Contents
1 PHASE 1: ASSESS ..................................................................................................... 1
1.1 Identify the communicator .................................................................................. 1
1.1.1 Identify the organisation ........................................................................... 1
1.1.2 Write a letter to the owner/manager/organiser of Legae la Bana NPO ..... 1
1.1.3 What was your experience in approaching the organisation? .................. 1
1.1.4 How did the organisation respond to your request? .................................. 1
1.1.5 You have to establish a working relationship with the organisation ........ 1
1.1.6 Identify who the communicator for the campaign would be. ..................... 2
COMPLETING PHASE 1.2 ............................................................................................. 2
1.2 Identify the target audience ................................................................................ 2
1.2.1 Formulate a proper research problem statement ....................................... 2
1.2.2 Formulate at least three sub-problems ........................................................ 2
1.2.3 Formulate one research question for each sub-problem. .......................... 3
1.2.4 Identify the unit of analysis........................................................................... 3
1.2.5 Identify the population(s) for the study ....................................................... 3
1.2.6 Describe the sampling procedures applied................................................. 3
1.2.7 Identify the specific methodology ................................................................ 3
1.2.8 Report your results in full ............................................................................. 4
1.2.9 Explain how you made provision for audience segmentation ................... 4
1.2.10 Explain what you have learned from the research exercise .................... 4
1.3 Analyse the situation and identify campaign aims ....................................... 5
1.3.1 Give an historical review and forecast (10 to 15 lines)........................... 5
1.3.2 Describe the social, political, and economic environment and the impact
on the organisation ................................................................................................ 6
1.3.3 Competitors.................................................................................................... 7
1.3.4 Describe the organisation and its culture ................................................... 7
1.3.5 Identify three communication issues that are relevant to the campaign .. 7
1.3.6 Three broad general aims for the campaign ............................................... 8
2 PHASE 2: CREATE ................................................................................................. 8
2.1 Stipulate the communication problem or opportunity ...................................... 8
2.1.1 Formulate the main communication problem or opportunity .................... 8
2.1.2 Why do you need to conduct this campaign?............................................. 8
