2/25/25, 7:03 PM MBA 706 - Kim exam 1 2025 Actual exam (Testing Real Exam Questions)and verified Answers ( 100% accurate) GET IT RIGH…
MBA 706 - Kim exam 1 2025 Actual exam
(Testing Real Exam Questions)and verified
Answers ( 100% accurate) GET IT RIGHT!!
Save
Practice questions for this set
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Studied 7 terms
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Terms in this set (93)
Occurs in mature markets with excess supply and
Commoditization
frugal consumers, driving prices down
Customers have more control due to access to
Power shift to customers
information and ability to comparison shop
Massive increase in Vast variety of goods and services available,
product selection exposing marketers to global competition
Audience and media Media audiences split due to numerous choices and
fragmentation limited time for each medium
Changing value Customers prioritize convenience and affordability
propositions in commoditized markets
https://quizlet.com/1010634171/mba-706-kim-exam-1-2025-actual-exam-testing-real-exam-questionsand-verified-answers-100-accurate-get-it-rig… 1/7
, 2/25/25, 7:03 PM MBA 706 - Kim exam 1 2025 Actual exam (Testing Real Exam Questions)and verified Answers ( 100% accurate) GET IT RIGH…
Technology changes can alter customer
Shift in demand patterns
preferences in certain industries
Privacy, security, and Marketers must address online and offline security
ethical concerns and privacy issues
Confusion over legal jurisdiction in multinational
Unclear legal jurisdiction
business operations
Marketing (2005 AMA Process of creating, communicating, and delivering
definition) value to customers
Marketing (2007 AMA Activity for creating, communicating, and
definition) exchanging offerings with value
Goods Tangible items like canned food and fighter jets
Intangible acts or deeds directed towards people or
Services
possessions
Promoting benefits for customers, like charitable
Ideas
organizations
Websites, publishers, and organizations providing
Information
knowledge
Digital products Software, music, and movies susceptible to piracy
Athletes, celebrities, and professionals marketed for
People
exchange
Cities, states, and nations marketing themselves to
Places
various audiences
Combining goods, services, ideas, or people for
Experiences and events
unique experiences
Real or financial property Exchange of stocks, bonds, and real estate
Creating positive public image to increase goodwill
Organization
and sales
Products with unique features or attributes setting
Form utility
them apart
Products available when customers want them,
Time utility
providing convenience
https://quizlet.com/1010634171/mba-706-kim-exam-1-2025-actual-exam-testing-real-exam-questionsand-verified-answers-100-accurate-get-it-rig… 2/7
MBA 706 - Kim exam 1 2025 Actual exam
(Testing Real Exam Questions)and verified
Answers ( 100% accurate) GET IT RIGHT!!
Save
Practice questions for this set
Learn
Studied 7 terms
Nice work, you're crushing it
Continue studying in Learn
Terms in this set (93)
Occurs in mature markets with excess supply and
Commoditization
frugal consumers, driving prices down
Customers have more control due to access to
Power shift to customers
information and ability to comparison shop
Massive increase in Vast variety of goods and services available,
product selection exposing marketers to global competition
Audience and media Media audiences split due to numerous choices and
fragmentation limited time for each medium
Changing value Customers prioritize convenience and affordability
propositions in commoditized markets
https://quizlet.com/1010634171/mba-706-kim-exam-1-2025-actual-exam-testing-real-exam-questionsand-verified-answers-100-accurate-get-it-rig… 1/7
, 2/25/25, 7:03 PM MBA 706 - Kim exam 1 2025 Actual exam (Testing Real Exam Questions)and verified Answers ( 100% accurate) GET IT RIGH…
Technology changes can alter customer
Shift in demand patterns
preferences in certain industries
Privacy, security, and Marketers must address online and offline security
ethical concerns and privacy issues
Confusion over legal jurisdiction in multinational
Unclear legal jurisdiction
business operations
Marketing (2005 AMA Process of creating, communicating, and delivering
definition) value to customers
Marketing (2007 AMA Activity for creating, communicating, and
definition) exchanging offerings with value
Goods Tangible items like canned food and fighter jets
Intangible acts or deeds directed towards people or
Services
possessions
Promoting benefits for customers, like charitable
Ideas
organizations
Websites, publishers, and organizations providing
Information
knowledge
Digital products Software, music, and movies susceptible to piracy
Athletes, celebrities, and professionals marketed for
People
exchange
Cities, states, and nations marketing themselves to
Places
various audiences
Combining goods, services, ideas, or people for
Experiences and events
unique experiences
Real or financial property Exchange of stocks, bonds, and real estate
Creating positive public image to increase goodwill
Organization
and sales
Products with unique features or attributes setting
Form utility
them apart
Products available when customers want them,
Time utility
providing convenience
https://quizlet.com/1010634171/mba-706-kim-exam-1-2025-actual-exam-testing-real-exam-questionsand-verified-answers-100-accurate-get-it-rig… 2/7
