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MNM2615 Assignment 1 (100% COMPLETE ANSWERS) Semester 1 2025

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Marketing in Africa - MNM2615 Assignment 1 Semester 1 2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... QUESTION 1 Describe the background of the chosen SME/SMME. Your answer should not exceed half a page (5 marks for the background). (5) QUESTION 2 (a) Explain demography to the identified SME/SMME owner/manager (5 marks for the theoretical explanation). (b) Discuss the demography of the chosen SME/SMME and give practical examples to clarify your discussion (10 marks for the practical examples and clarification). (15) QUESTION 3 (a) Discuss the factors that affect the African consumer culture (5 marks for the theoretical discussion). (b) Explain how African consumer cultures may influence the chosen SME/SMME (10 marks for the practical application). (15) MNM2615/102/1/2025 QUESTION 4 (a) Describe the population implications for the marketing structure to the owner/manager (5 marks for the theoretical discussion). (b) Explain how the population implications can influence the structure of marketing of the identified SME/SMME (10 marks for the practical application). (15) Make sure that you have done the following before you submit your answer file: • Track changes have been stopped and changes accepted. • A table of contents is included. • An introduction and conclusion are included. • The document is reader friendly (e.g. it contains headings and subheadings). • The correct referencing technique (in-text references and a reference list) is used. (10) ASSIGNMENT 01 MARKING CRITERIA The following criteria will be used to mark your work: Section number Topics Marks 1 Background 5 2 Demography 15 3 African consumer culture 15 4 Population implications for the marketing structure 15 Technical accuracy and presentation 10 TOTAL 60

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Sonny Nwankwo, Joseph F. Aiyeku Dynamics of Marketing in African Nations

Edition:2002
ISBN:9780313077067
Edition:Unknown

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Institution: University of South Africa
Course: Marketing in Africa (MNM2615)

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Uploaded on: February 25, 2025
File latest updated on: February 25, 2025
Number of pages: 26
Written in: 2024/2025
Type: Exam (elaborations)
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mnm2615 assignment 1 semester 1 2025

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MNM2615
ASSIGNMENT 1 SEMESTER 1 2025

UNIQUE NO.
DUE DATE: 2025

, MNM2615

Assignment 1 Semester 1 2025

Unique No.

Due Date: 2025

Marketing in Africa

Table of Contents
Introduction ................................................................................................................... 3

Question 1: Background of the SME/SMME ............................................................... 4

1.1 Business Overview .............................................................................................. 4

1.2 Mission and Vision............................................................................................... 4

1.3 Business Growth and Development ................................................................... 5

1.4 Challenges and Opportunities ............................................................................ 5

1.5 Competitive Advantage ....................................................................................... 6

Question 2: Demography .............................................................................................. 6

(a) Theoretical Explanation of Demography (5 Marks) ........................................... 6

(b) Practical Application – Demography of Mabaso’s Fresh Produce Market (10
Marks) ......................................................................................................................... 7

Question 3: African Consumer Culture ....................................................................... 9

(a) Theoretical Discussion on African Consumer Culture (5 Marks) ................... 10

(b) Practical Application – How African Consumer Culture Influences Mabaso’s
Fresh Produce Market (10 Marks) ........................................................................... 11

Question 4: Population Implications for the Marketing Structure .......................... 13

(a) Theoretical Discussion on Population Implications for Marketing Structure (5
Marks) ....................................................................................................................... 13

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MNM2615 Assignment 1 (100% COMPLETE ANSWERS) Semester 1 2025

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